6 Steps to Turn Your Backyard into a Sanctuary for Birds
In December 2002, the industry received a wake-up call in the form of negative press printed in the Wall Street Journal right before Christmas. To address what the industry needed to do to be prepared for negative press in the future, industry representatives met in Atlanta during Birdwatch America 2003. As a result of that meeting, WBFI spearheaded a symposium of birding organizations and WBFI Board of Directors in July 2003.
During the one-day session, these industry experts from the not-for-profit or government agencies identified the key issues of which consumers should be aware to protect the birds visiting the feeders in their backyards. This brochure is available to everyone, consumers and industry, in several layouts on a special website established by the WBFI, www.backyardbirdcare.org. The copyrighted layout may be customized to include your company information; please contact WBFI Headquarters for more information on customization options.
Representatives from Cleveland MetroParks, Aurora University, and Muhlenberg College, as well as the following organizations contributed to the development of the 6 Steps brochure: American Bird Conservancy, American Birding Association, Bird Conservation Alliance, Cornell Laboratory of Ornithology, Massachusetts Audubon Society, National Audubon Society, National Fish and Wildlife Foundation, National Wildlife Federation, The Wildlife Society, US Fish and Wildlife Service, and the Wild Bird Feeding Industry trade association and its members.
How Can You Help?
As a member of the industry, your business will be impacted by WBFI Standards in the future. Those companies that adhere to industry standards generally see an increase in business as consumer recognition of the standards increases because consumers want to know the quality of a product they are buying. More definitions are in development now, and these, too, will be submitted to the industry for consideration prior to adoption by the WBFI. Your involvement in the design of the WBFI Quality Standards as well as your use of the program stands to be a win-win for your company!
WBFI Quality Standards Program Development History
Overall Objective of WBFI Quality Standards Program:
To help consumers have a good experience so they continue to feed wild birds.
WBFI Standards are one part of an overall program to gain the confidence of the consumer as the WBFI works to facilitate increased participation in the 2nd largest hobby in the US.
In 1994, WBFI adopted its own Arbitration Rules and Guidelines, which are patterned after the National Grain & Feed Association (NGFA). These WBFI arbitration procedures have been available to WBFI Members since that time. The goal is to provide a basis for covering contract disputes, not to set trade rules. The WBFI Arbitration Rules and Guidelines are available at this link.
At the Spring 2001 Board of Directors meeting, the WBFI Board of Directors and guests discussed the need for industry standards for seed products and for feeder products. A committee of volunteers from the Board and the WBFI membership agreed to pursue standards development, with an initial target date for completion of 5 to 7 years.
To help WBFI move forward, Standards Development Consultant Dr. Ron Pardee attended WBFI Annual Member Meetings in 2001 and 2002 and led the membership through some exercises in concept development. Ron has been available in the background, assisting when needed, ever since.
The identification of the individual seeds that are components of seed mix products has resulted in a comprehensive list of seed definitions. As this list has been defined, WBFI has paid close attention to and followed the AAFCO standards when available. The WBFI Standards Committee is currently co-chaired by Karen Burns, ETO Sterilization, and Dave Netten, All Seasons Wild Bird Store. Also serving on the Committee are representatives from other WBFI membership categories, including packagers, feeder/accessories, retailers and distributors.
Step 1: Defining the seeds used in bird feeding
Following the 2004 WBFI Annual Meeting, the proposed seed definitions were made available to the industry on the WBFI web site. Until February 1, 2005, the industry had the opportunity to view the definitions of approximately 40 individual seeds used in bird feeding. At the Standards Committee meeting on February 14, 2005 the Committee members reviewed the comments and revised definitions as necessary based on the comment received. Definitions, including some revisions, were recommended to the WBFI Board of Directors for adoption on February 15, 2005. The WBFI Board of Directors voted to adopt the seed definitions. Click here to review the PowerPoint file containing the WBFI Quality Standards Program seed definitions
Step 2: Defining the seed products used in bird feeding
As the Standards Committee identified and defined the seeds, the members discussed how to define the mixes available to consumers. How could words like premium be defined? There were numerous mixes on the market identified as premium mixes, yet none were exactly alike. The end result of these discussions over a period of several years was the adoption of the position that a mix is eligible for the WBFI Quality Standards Program enrollment and logo usage if every seed used in the mix meets the WBFI Quality Standard definition. Here are the labeling guidelines for seed products, whether single seeds or mixes.
Standards for Bird Feeders:
Feeder Standards were the first to be developed. At the 2003 WBFI Annual Meeting, Mike Dunn presented the committee’s recommendation to the membership. The membership voted unanimously to ratify the feeder standards. As Standards Development Consultant Ron Pardee told us would happen, the Board of Directors asked the Committee to develop more detailed guidelines in November 2004. Feeder Standards Committee (Mike Dunn, Duncraft, Chairman) worked with his committee to meet the Board’s directive. The list of proposed feeder standards was reviewed and further refined by the WBFI Board of Directors at their Spring 2005 Board meeting. Subsequent to the Spring 2005 Board meeting, the Feeder Standards Workgroup met in Chicago in April 2005 as detailed above.
The missing piece to the implementation of this set of standards was a logo to be used on all products meeting the WBFI industry standards. The WBFI Standards Logo was adopted by the Board of Directors on November 4, 2004, at their meeting in San Antonio, Texas. The WBFI Standards Logo was presented to the membership at the WBFI Annual Member Meeting on Saturday, November 6, 2004.
On April 12, 2005, a group of industry members and WBFI members met in Chicago. As a result of this meeting, the following set of 6 points was identified as the proposed WBFI Standards for bird feeders. After a comment period, these Standards were reviewed by the WBFI Standards Committee and revised as necessary in November 2005 and then proposed from the Standards Committee to the WBFI Board of Directors during their meeting on November 2, 2005. The WBFI Board of Directors voted to adopt the feeder standards without further revision. These standards (shown to the left) were presented to the industry at the WBFI Annual Member Meeting on Saturday, November 5, 2005.
The Bird Preference Chart for North America using colors to demonstrate preferences for feed and feeders is available at this link
Bird Preference Chart for North America using numbers to show preferences for feed and feeders is at this link.
Consumers want to see the organizations you support. Your use of the WBFI membership logo is an advantage to your company!
One of the benefits that adds value to your WBFI membership is the use of the WBFI membership logo. This logo can be used on print promotional materials, packaging, website, and other applications.
All WBFI logos are trademarked by the WBFI and under the ownership and control of the WBFI.
Depending on the file format your graphic artist needs, here are the WBFI membership logos in color:
Wild Bird Feeding Industry Email Archives Homepage
The Wild Bird Feeding Industry (WBFI) trade association serves the businesses who support the hobby of backyard wild bird feeding. Our members include the packagers and processors of wild bird feed products, manufacturers of wild bird feeders and accessories like poles and baffles, distributors of backyard wild bird feeding supplies, retailers, and supporting companies like packaging manufacturers and transportation companies.
In this area you will find some of our industry broadcasts. We hope you find this information helpful. If you would like more information about our organization, we invite you to visit our website www.wbfi.org.
Our Mission Statement:
WBFI is an association dedicated to the progressive expansion of the wild bird and backyard wildlife feeding industry. As the voice of the industry, we accomplish this mission by serving the interests of our members through promoting responsible feeding, creating alliances, removing barriers, safeguarding gains and enhancing the experience of the consumer.
Wild Bird Feeding Industry (WBFI)
West End NC 27281
Click on the article of interest for the detailed information.
Bird Feeding Banned:
Pennsylvania Game Commission ban on bear feeding, effective March 22, 2003
Wisconsin Department of Natural Resources Proposed Rules June 25, 2002 update
How the Industry responded to negative press
In addition to the links below that take you to information within this website, you will also find more information in the member broadcasts. Please be sure to check the Broadcast Archives as well.
Reportable Food Registry (RFR) FDA report for September 8, 2009 through September 7, 2010
US Federal Government Food Safety Legislation
Oregon Noxious Weed Seed Rules
Bioterrorism Act Information
Records Maintenance requirements under the BT Act
CTPAT (Customs-Trade Partnership Against Terrorism)
FAST (Free and Secure Trade)
CARA (Conservation and Reinvestment Act)
As the experts in the business of wild bird feeding, we may be contacted for information relating to diseases found in wild birds.
The WBFI values its Industry Alliance Partners, several of whom are the experts on the diseases affecting wild birds. We encourage you to contact these Industry Alliance Partners for specific assistance.
The information you will find in this website is very general and is intended to provide you with basic information on the issue.
Aflatoxin in wild bird feed
West Nile Virus
West Nile Virus Poster for use with consumer education
LINKS TO PRODUCTION INFORMATION
US and Canadian Crops used in Bird Feeding
Access to accurate and timely information on crops during the production season in the US and Canada is an important management tool. WBFI and the network of members can help you stay on top of the situation.
Links to Internet Information Sources
Use these links to go to frequently updated information.
National Sunflower Association
USDA Economics, Statistics, and Market Information System (ESMIS)
Links to Reports of Interest
USDA Historical Track Record
Released in April 2008, this document tracks US production of major crops. Sunflower data may be found on page 134.
US 2011 Planting Intentions from the US Department of Agriculture (released March 31, 2011) - download the PDF file
US 2011 Planted Acres report from the US Department of Agriculture (released June 30, 2011) - download the PDF file
AAFCO ACCEPTED LABEL
AAFCO Feed Labeling Committee accepted this label for inclusion in their Non-Pet Food Label Guide at their August 1, 2011 committee meeting. To download the free AAFCO Non-Pet Food Label Guide, go to the AAFCO website www.aafco.org.
COUNTRY OF ORIGIN LABELING (COOL)
19CFR134, in particular 134.11 through 134.14, gives you the information you need on how to label packages of Nyjer® in the US. Whenever Nyjer® is repackaged, the Country of Origin must be noted on the package as specified in these regulations.
It took many years to bring the WBFI Quality Standards Program to readiness. Read the history here.
6 Steps to Turn your Backyard into a Sanctuary for Birds
Development of the WBFI Seed Definitions has been a good time to provide to WBFI Members and the industry the FDA required information regarding the possible existence of allergens in packaged products. WBFI developed the following Allergen Statement, which should be used on all applicable packaging:
ALLERGEN INFORMATION: The ingredient label on this product accurately reflects the contents of this package added by design. This product is processed, packaged and/or stored in facilities that also may process, package and/or store peanuts, tree nuts of all types, wheat, eggs, milk products and soy and thus may also contain particles of one or more of those ingredients.
Definitions of suet products, fruits, natural foods, mealworms and other products have yet to be developed by the Standards Committee. Every effort is made to include companies who deal in these specialty areas regardless of WBFI membership.
1. Review and sign either the Participant agreement or the Supporter agreement
2. Return it to WBFI Headquarters by fax or scan to e-mail to firstname.lastname@example.org
3. Pay the $100 annual fee
4. As soon as the fee is paid, the logos will be sent to your company contact by e-mail
Your participation in the program renews annually on July 1 with your annual WBFI membership renewal invoice. You will see a line item on your invoice to renew your participation and support of this valuable WBFI member program, and you may pay by check or credit card.
As a Participant (Feeder Manufacturer), these are the quality standards your product is expected to meet in order for your company to use the logo on packages. We understand you may have products that do not meet these standards. Simply do not use the logo on those packages. It is not necessary for every bird feeder you manufacture to meet these standards in order for you to participate in the WBFI Quality Standards Program. As a Supporter (Distributor, Retailer, or Associate), your company supports the program concept and the standards that the Feeder Manufacturers have agreed to.
1. Feeder or Package must include labeling appropriate for the birds that will use the feeder and the recommended ingredients.
2. Seed feeders must have a minimum 1-1/2” diameter refilling port.
3. Hanging devices must be made from metal such as wire, chain, or cable and must be securely attached.
4. Seed flows appropriately for recommended ingredients.
5. Cleanable; instructions for care and use must be included.
6. Drainage system suitable to the feeder type.
Standards for bird houses, bird baths and accessories remain to be developed.
WBFI pays close attention to and follows the AAFCO (Association of American Feed Control Officials www.aafco.org) standards when available. In addition, WBFI is represented as an industry advisor on the Model Bill & Regulatory Committee and on the Feed Definitions Committee.This working relationship with the control officials helps WBFI stay in touch with issues that have the potential to impact the industry and your business.
More definitions are in development now, and these, too, will be submitted to the membership for consideration prior to adoption by the WBFI. Standards for Suet products, Nectars, and Fruits remain in development.
Mixed Products: When all the seeds in the mix meet the WBFI Quality Standard, then the mix meets the industry standard and the Standards logo may be used on the product.
Review the list of WBFI Members enrolled in the WBFI Quality Standards Program
Seed Definitions, allergen statement, and view the unique logo for use on packaging: As a Participant (Packager or Processor), these are the definitions of the quality standards your product is expected to meet in order for your company to use the logo on packages. As a Supporter (Distributor, Retailer, or Associate), your company supports the program concept and the standards that the Packagers and Processors have agreed to.
Waste Free or No-Waste Products standards are available here
Seed product labeling information and requirements for product packages bearing the WBFI Quality Standards Program logo
WBFI Standards Committee includes these WBFI Members:
Karen Burns, ETO Sterilization, Standards Committee Co-Chair
Dave Netten, All Seasons Wild Bird Store, Standards Committee Co-Chair
Ken Johnson, D&D Commodities Ltd.
Mike Dunn, Duncraft
Crystal Hiatt, Hiatt Mfg.
WBFI thanks these individuals and the others who served on WBFI standards workgroups. We appreciate their time and dedication to the industry!
Overall Objective of WBFI Quality Standards Program:
To help consumers have a good experience so they continue to feed wild birds.
As an industry member, your business will be impacted by WBFI Standards in the future. Those companies that adhere to industry standards generally see an increase in business as consumer recognition of the standards increases because consumers want to know the quality of a product they are buying. Your involvement in and your use of the WBFI Quality Standards program stands to be a win-win for your company!
The WBFI Quality Standards Program is a voluntary standards program. You are responsible and accountable for ensuring that the product you sell that shows the WBFI Quality Standards logo meets the standard
This 2013 research was managed by the WBFI Research Foundation and used AYTM for the implementation. The filed included below is provided to all WBFI members free of charge.
2013 US and Canada Consumer Market Research Presentation
The WBFI provides the file below from the 2014 Annual Meeting to WBFI free of charge.
2014 US and Canada Consumer Market Research Presentation
You'll find information on both 2013 and 2014 compiled in the report, and the data for the US and Canada is calculated together in the slides.
In 2015, WBFI and the WBFI Research Foundation funded only the updated research of US consumers. The reason? Budget constraints. Here is the link to the 2015 Annual Meeting presentation provided to WBFI members free of charge.
2015 US Consumer Market Research Presentation
WBFI and the WBFI Research Foundation have returned to conducting consumer market research in the US and in Canada in 2016. The 2016 Annual Meeting presentation by WBFI Research Foundation Trustee Judy Hoysak, Woodstream, is available to WBFI members free of charge.
2016 US and Canada Consumer Market Research Presentation
Due to time constraints, the complete 55-slide presentation prepared for the WBFI by AYTM could not be presented at the Annual Meeting, The WBFI and the WBFI Research Foundation are making this file available to WBFI members for free in addition to Judy Hoysak's presentation.
2016 FULL US and Canada 55-slide Consumer Market Research Presentation
The 1600 lines of raw data for each country are available as a recognition gift from the WBFI Research Foundation when your company contributes $750 to the Foundation. Download the pledge form now to get your raw data in Excel emailed to you as soon as your pledge is paid!
Roy Morgan national consumer market research data
US Fish & Wildlife Service National Survey of Hunting, Fishing, and Wildlife Watching
The next release of the research by the US Fish & Wildlife Service will occur in August 2017.