WBFI Research Foundation Trustee Judy Hoysak presented the 2015 research results. Here is the link to Judy's presentation from the Friday morning general sessions.
New in this year's report are:
Trend line for 2013 through 2015
2 sample Personnas for customers - 1 for feed, 1 for feeders/suet/seed cakes
Quick look at the people who don't buy wild bird feed through Personality Radar example