WBFI Bird Industry Growth (BIG):

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds”, has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

Our industry is very interconnected. So getting people excited about birds is a victory for everyone. Knowing that, the Big Industry Growth (BIG) committee members and advertising agency Joy Riot, chose to advertise in external outlets, and also provide creative assets to all WBFI members. These efforts will drive consumers to the #FeedtheBirds landing page. There, individuals can find where to purchase bird feeding products and educate themselves on the benefits of bird feeding.

The photography featured in the campaign assets were provided by the Cornell Lab of Ornithology. Overall, the assets include social media ads, digital banners, and videos. Throughout the campaign the WBFI social platforms will generate a new social post every four days. In addition to the organic posts, the oy Riot team has purchased digital advertisement space for the WBFI on the following social media platforms: Facebook, Instagram, and Twitter.

Aside from social media exposure, Joy Riot staff have configured #FeedtheBirds banner advertisements and videos to be displayed across the internet. These digitally retargeted advertisements will populate according to our set demographics and behavior.
​
The WBFI Membership is encouraged to promote this initiative with enthusiasm to help stimulate consumer interest and build industry-wide excitement. Now that you are logged into the WBFI Member's Area you may follow the steps to participate and download the assets.

The original timeline for the “Feed the Birds” campaign was set from 02/14/20 to 05/13/20. However, the WBFI leadership and Research Foundation Trustees approved an extension until the end of June. During this time Joy Riot will extend the campaign reach into Canada and continue to track the performance.

The WBFI Membership is encouraged to promote this initiative with enthusiasm to help stimulate consumer interest and build industry-wide excitement.

STEP 1
Review the purpose of the #FeedtheBirds campaign and gain a basic understanding of the following:

• Duration & Timeline
• Focus & Goal
• Assets & Guidelines

STEP 2
Download the assets and usage guidelines along with a social media timeline. (See yellow box to right)
​
strong>STEP 3 
Prior to distributing the assets, read the campaign guidelines and develop a plan to share/promote the assets on your company's social media.Members will have the option to:
A.) follow along with the WBFI media timeline
​        B.) develop a custom timeline using the assets any
time during and after the campaign period
STEP 4 
Share the assets and interact with WBFI on our social media accounts.

NOTE:  We recommend that you include the corresponding post-copy for each asset and include #FeedtheBirds #WBFI. Featuring the post-copy and link to the landing page will help the Joy Riot Agency monitor the traffic that stems from each post to the #FeedtheBirds landing page.

WBFI Members have the option to submit data that will be featured on the landing page for the WBFI consumer campaign. This is a way for website visitors to locate online and brick-and-mortar retail stores that are WBFI members and/or sell WBFI member products.

Updates to previous submissions will take place once a month. The deadline for submissions will be the first Friday of each month.