Download the 2016 Annual Meeting presentation of the results of this year's market research study of US and Canadian consumers performed in September 2016.
Need more data for your sales and marketing? Contribute $750 to the WBFI Research Foundation and receive the raw data in Excel file for the country of your choice. 1600 lines per country - US or Canada - are available. Completely searchable and sortable using standard Excel functions! Use this form to pledge $750 to the WBFI Research Foundation today!
New in 2016! More data on:
Hobbies of the respondents
Motivation of respondents to engage in a hobby
Data on what will encourage a respondent to begin bird feeding
WBFI members are using this raw data to gain an understanding of:
Millenials and other generations
Purchasing by state
Breakdown of products preferred
Find prior years' presentations under the Market Research tab. WBFI is building quite a library of consumer data for members!