What did every WBFI member who attended the 2015 Annual Meeting walk away with? An autographed copy of Feeding Wild Birds in America, that's what! This decade-by-decade history of our industry makes good reading and is sure to bring some interesting discussion to your next sales conversation. Better yet? How about a copy of the book for everyone in your office. Order books from Texas A&M University Press. Follow this link to co-author Paul Baicich's presentation to the membership.
Dr. Dan McChesney, Director, FDA CVM, joined via conference line to explain how the final rule for animal feed affects the wild bird feeding industry in particular. Topics covered in this presentation include:
Who is covered by the rule
Current Good Manufacturing Practices (cGMP's)
Employee training requirement
Food safety plan
Supply chain program (new in the final rule)
Definition of "holding"
Definition of "farm"
Human food by-products
This is a lot of great information all WBFI member companies can use! While some provisions are the same throughout the animal feed industry, our industry had some questions that Dr. McChesney responds to in this presentation.
Download Dr. McChesney's presentation now.
Zoom your consumer insights into sharp clarity when you receive the raw data in Excel and the companion presentation in recognition of your contribution of $750 to the WBFI Research Foundation. Use the raw data to:
Custom design presentations for your customers
Develop training information for your staff and sales people
Understand what consumers in regions, states, or zip codes are buying - and where they are buying it
Much, much more!
Click to contribute today! You don't want to miss out on this valuable information!
WBFI Research Foundation Trustee Judy Hoysak presented the 2015 research results. Here is the link to Judy's presentation from the Friday morning general sessions.
New in this year's report are:
Trend line for 2013 through 2015
2 sample Personnas for customers - 1 for feed, 1 for feeders/suet/seed cakes
Quick look at the people who don't buy wild bird feed through Personality Radar example
This valuable report issued by a combined effort of the governments of the US, Canada and Mexico presents an update on our wild birds and their status was provided to each attendee in their gift bag thanks to Bird Studies Canada. If you weren't there, here are two websites for you to review:
The report evaluates the conservation status of all native North American bird species across all major habitats—nine key ecosystems. It is based on the first-ever conservation vulnerability assessment for all 1,154 native bird species that occur in Canada, the continental U.S., and Mexico, and reflects a collaboration between experts from all three countries. The overall conservation status of each species takes into account its population trend, population size, extent of breeding and nonbreeding ranges, and severity of threats to populations.
Dr. Todd Underwood, Kutztown University, Kutztown PA joined us for the first time to review his research on bird feeder cleaning. WBFI members have access to his presentation and to his published study.
Published paper: The Efficacy of Cleaning Bird Feeders with 10% Bleach Wipes to Reduce Bacteria
Presentation: 2016 Seed Feeder Hygiene: What We Know and Where We Need to Go Presentation
Download the 2016 Annual Meeting presentation of the results of this year's market research study of US and Canadian consumers performed in September 2016.
Need more data for your sales and marketing? Contribute $750 to the WBFI Research Foundation and receive the raw data in Excel file for the country of your choice. 1600 lines per country - US or Canada - are available. Completely searchable and sortable using standard Excel functions! Use this form to pledge $750 to the WBFI Research Foundation today!
New in 2016! More data on:
Hobbies of the respondents
Motivation of respondents to engage in a hobby
Data on what will encourage a respondent to begin bird feeding
WBFI members are using this raw data to gain an understanding of:
Millenials and other generations
Purchasing by state
Breakdown of products preferred
Find prior years' presentations under the Market Research tab. WBFI is building quite a library of consumer data for members!
22017 INOC Dinner at the San Luis Resort, Galveston TX
November 9, 2017
Future WBFI Annual Meeting Locations
2018 - Scottsdale Plaza Resort, Scottsdale AZ
Tuesday, November 6 until Friday, November 9
2019 - Embassy Suites Las Vegas, 4315 Swenson St., Las Vegas NV (off strip)
Tuesday, November 12 until Friday, November 15
2020 - Sheraton Sand Key Resort, Clearwater Beach FL
Tuesday, November 10 until Friday, November 13
The only trade association for the wild bird and backyard wildlife feeding industry.