Our Mission

The Wild Bird Feeding Industry is an association dedicated to the progressive expansion of the backyard wild bird and backyard wildlife feeding industry.

What's in it for you?

National Consumer
Market Research

Which age or income group purchases the most feed? Which feed is purchased most frequently? Does this vary by region or season? WBFI members have exclusive access to industry information that answers these questions, and more!

​WBFI Research Foundation

In 2005, the WBFI established a charitable foundation to manage the scientific and consumer research for the industry. 
Serving in this capacity, the Foundation is the place where scientific studies and other research projects are housed.

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Industry Standards

Have been adopted for feed and products. The Quality Standards seal assures consumers the product they purchase meets a standard of quality. National promotion of this program benefits WBFI members and consumers by ensuring a positive feeding experience and return sales.

Annual Meetings

Exclusive to the Wild Bird Feeding Industry, this annual event unites all aspects of the industry for networking and industry information. Special focus on key issues impacting your bottom line.

JOIN TODAY!