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What is EXEC?

EXEC is an exclusive, highly curated hotel, travel, lifestyle, and business benefits program that provides access to some of the world’s leading brands and experiences. When you activate EXEC, you unlock access, heightened levels of hospitality, and negotiated pricing through an exclusive collection of hundreds of benefits.

The EXEC Hotels & Resorts Collection includes negotiated rates and added amenities at properties around the world for your business and leisure travel or elite status with leading travel brands. Enjoy access to private golf, business, and social clubs or pro-athlete-guided one-of-a-kind experiences. To ensure there is something for everyone, we offer a variety of lifestyle offerings that weave in fashion, food, and function. You can access your EXEC benefits via the website and iOS & Android mobile apps


Activate Your Account

WBFI members have over 350 benefits waiting for you with EXEC! There is no cost to activate your EXEC account and can be set up as soon as 3 business days. All employees of WBFI member companies are eligible to receive EXEC Account complimentary with your WBFI Membership. Each individual will have a unique activation link, which will be emailed to establish a personalized account. Make sure to mark as a safe sender in your email to ensure log in info is received

EXEC Benefit Programs:

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EXEC Hotels & Resorts Collection

  • private rates
  • upgrades upon availability
  • welcome amenities & more


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EXEC Travel Program

  • exceptional pricing
  • elite statuses
  • innovative travel solutions


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EXEC Experiences Program

  • ride the waves with a professional surfer
  • find tee times at world famous golf courses


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EXEC Lifestyle Benefits Program

  • find discounts among leading luxury brands in the areas of fashion, fitness, dining, event tickets, and more

Take EXEC wherever you go and redeem benefits through your Membership portal on your laptop, through your favorite tablet, or on your iPhone or Android device.

Request activation link and start upgrading your life today! If you have any additional questions, please reach out to