Blog
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Elevating Industry Standards Together At the WBFI, we take pride in fostering the growth of the wild bird feeding hobby and connecting people to nature. A cornerstone of this mission is our Quality Standards Program (QSP), which establishes the best practices for seed and feeder products. These standards are designed to protect both consumers and birds, ensuring that WBFI members set the “gold standard” in the industry. Maintaining the value and relevance of this program…
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2024 WBFI Member Awards: Celebrating 40 Years of Dedication WBFI is thrilled to kickoff the 2024 WBFI Member Awards Program! This year, we’re not only recognizing outstanding contributions to wild bird feeding but also celebrating our members who have been with us for over four decades as we celebrate our 40th anniversary. Our awards program shines a spotlight on the individuals, products, and retailers that embody our mission to grow the wild bird feeding hobby.…
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2024 Avian Flu – July Update In light of ongoing concerns regarding avian influenza and its potential impact on dairy products, recent studies from FDA research have reassured the safety of commercially processed milk and ensures the safety of milk and dairy products. In Case You Missed It… The Highly Pathogenic Avian Influenza (HPAI) strain, specifically H5N1, has been a notable concern for wild bird populations and, more recently, for dairy cattle. Despite its presence…
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Celebrating Pollinator Week 2024 – Birds as Pollinators Pollinator Week 2024 is upon us! This annual event raises awareness about the critical role pollinators play in our ecosystems, agriculture, and economies. While bees and butterflies often take center stage, we are excited to spotlight bird species that are also vital pollinators and highlight the essential work they do to support biodiversity and plant reproduction. Birds contribute to pollination in a process known as “ornithophily.” They…
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All About Wild Bird Food: Milo Seed Milo seed is a common ingredient in bird seed and mixes, and eaten by a variety of bird species, especially birds that prefer ground feeding. Here’s everything you need to know about Milo and which birds it will attract to your feeder. What is Milo? Milo, also known as sorghum, is a type of cereal grain that belongs to the grass family. Wild Bird Feeding Institute Quality Standards…
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2024 Avian Flu Update In recent headlines, the threat of avian flu casts a shadow over U.S. dairy farms. Naturally, this has raised concerns about the safety of products originating from affected animals. However, health officials emphasize that the risk to public health remains low, assuring the stability and safety of the U.S. food supply. Understanding the Situation The strain of bird flu in question, identified as ‘Type A H5N1,’ has taken its toll on…
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World Migratory Bird Day 2024 Welcome to World Migratory Bird Day 2024! This year’s theme is “Protect Insects, Protect Birds.” Why Are Insects So Important? Insects are the unsung heroes of the ecosystem. They provide an essential food source for migratory birds, who rely on them to fuel their long journeys. In fact, many bird species time their migrations to coincide with the peak abundance of insects along their route. This delicate balance between insects…
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The Cicada Spectacle: A Feast for Feeder Birds During the arrival of billions of cicadas in a rare double-brood event across the U.S., a hidden spectacle unfolds for bird enthusiasts and nature lovers alike. As these insects emerge from their underground slumber, they not only amaze with their deafening mating rituals but also provide a feast for our feathered friends. Billions of cicadas, adhering to 13-year and 17-year cycles, will orchestrate an emergence last observed…
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2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year! Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern United States. Its striking appearance and cheerful demeanor make it a cherished MVP to backyard feeders and woodland habitats alike. …
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Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of the impact of bird feeding, transcending its status as a mere hobby. Amidst the vibrant atmosphere of Las Vegas, WBFI…
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