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WBFI Market Research Update With John Armstrong, Joy Riot

WBFI partnered with Joy Riot, an integrated advertising agency, to conduct market research to better understand our wild bird feeding audience, the impact that COVID-19 had on bird feeding habits, and what the audience anticipates doing within the hobby in the future.
John Armstrong with Joy Riot, presented the results of the qualitative and quantitative research study at the 2021 Annual Meeting, and featuring key insights we can all use as we think about continuing to grow the industry and connecting with our audience.

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