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Winter Bird Wellness: Nurturing Your Avian Companions in Chilly Conditions

Harsh winter conditions can pose challenges for birds, making your support more vital than ever. Discover effective strategies and tips for creating a winter haven in your backyard, from proper feeding stations to bird-friendly practices that will contribute to the well-being of our feathered friends. Embrace the cold season with confidence, knowing that your efforts can help sustain bird populations during the winter months.


We are thrilled to announce the launch of PROJECT WILDBIRD®, a comprehensive resource inspired by years of dedicated research by the WBFI Research Foundation. Through this *NEW* consumer website, we aim to empower bird enthusiasts like you with scientifically-backed knowledge and best practices. Head over to today and discover how expert guidance can transform your bird feeding experience!

Discover Tranquility in Winter Wings for a Calmer Mind

​Birds make us feel better. Plain and simple. In fact, several recent studies prove that bird feeding and bird watching help lower levels of stress, anxiety, and depression. And with mental illness on the rise, reconnecting with nature is just what the doctor ordered.

Help Bird Populations

Over recent history, birds have perished at an alarming rate. In fact, more than 1 in 4 birds has disappeared since 1970. This is scary since birds keep nature’s ecosystems in check.

Want to help? Start by buying a bird feeder, and support the declining population by feeding the birds. You can also become a citizen scientist and participate in projects like the Great Backyard Bird Count.

Buy Into the Benefits

Support your local stores! Find feed, feeders, houses, and all other birding needs right in your area. Some products to help you get started include:

  • Attract - With a good bird feeder
  • Observe - With a good pair of binoculars or scope
  • Identify - With a field guide
  • Encourage - With a birdhouse or nesting box

Enter your zip and we’ll show you the WBFI retailers closest to you!

View WBFI retailer map in a full screen

Get on the Map

If your retailer is not on the map, complete and submit the spreadsheet below.  If you have online retailers send a list to

Make sure to follow us on social media to stay up-to-date on all WBFI and PROJECT WILDBIRD® initiatives!