Skip to content


Birds add calm to a chaotic world.

​Birds make us feel better. Plain and simple. In fact, several recent studies prove that bird feeding and bird watching help lower levels of stress, anxiety, and depression. And with mental illness on the rise, reconnecting with nature is just what the doctor ordered.

Give birds a chance.

Over recent history, birds have perished at an alarming rate. In fact, more than 1 in 4 birds has disappeared since 1970. This is scary since birds keep nature’s ecosystems in check.
Want to help? Start by buying a bird feeder, and support the declining population by feeding the birds. You can also become a citizen scientist and participate in projects like

Buy into the benefits.

Find feed, feeders, houses, and everything else. Enter your zip and we’ll show you WBFI retailers in a zippy closest to you!

View WBFI retailer map in a full screen