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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Allow us to reintroduce... PROJECT WILDBIRD®!

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We are thrilled to unveil our latest endeavor: PROJECT WILDBIRD®! This new website is a resurgence of WBFI's long-held initiative to educate consumers on the benefits and best practices for bird feeding.

The WBFI is committed to elevating bird feeding journeys to new heights. PROJECT WILDBIRD is the culmination of years of dedicated research by the WBFI Research Foundation, aimed at equipping bird enthusiasts with robust scientific data and insights. By bridging the gap between research findings and consumer needs, we are committed to fostering a deeper understanding and appreciation of the fascinating world of bird feeding.

All About Wild Bird Food: Milo Seed

By | May 21, 2024

All About Wild Bird Food: Milo Seed Milo seed is a common ingredient in bird seed and mixes, and eaten by a variety of bird species, especially birds that prefer ground feeding.  Here’s everything you need to know about Milo and which birds it will attract to your feeder.  What is Milo? Milo, also known…

2024 Avian Flu Update

By | May 14, 2024

2024 Avian Flu Update In recent headlines, the threat of avian flu casts a shadow over U.S. dairy farms. Naturally, this has raised concerns about the safety of products originating from affected animals. However, health officials emphasize that the risk to public health remains low, assuring the stability and safety of the U.S. food supply. …

World Migratory Bird Day 2024

By | May 9, 2024

World Migratory Bird Day 2024 Welcome to World Migratory Bird Day 2024! This year’s theme is “Protect Insects, Protect Birds.” Why Are Insects So Important?  Insects are the unsung heroes of the ecosystem. They provide an essential food source for migratory birds, who rely on them to fuel their long journeys. In fact, many bird…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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