Skip to content

WBFI: Growing the wild bird feeding hobby

Find a

Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI retailers closest to you.




Member Details

Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry.


Learn More

WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more!


Learn More
save date

2022 Annual Meeting

Join us on the white sand beaches of Clearwater Beach, Florida for the 2022 WBFI Annual Meeting, November 1-3 at the Sheraton Sand Key Resort! Enjoy the beautiful outdoor pool, ocean-front accommodations, and connect face-to-face with leading experts and businesses within the wild bird feeding industry.


Book your room in the WBFI block and enjoy the vacation-worthy resort and the convenience of staying onsite where all the action is happening.

Sheraton Sand Key Resort: 1160 Gulf Blvd. Clearwater Beach, FL

The only central network of organizations supporting the Wild Bird Feeding Industry.

Join the Flock!

Mission: The Wild Bird Feeding Institute is an association dedicated to the progressive expansion of the backyard wild bird and backyard wildlife feeding industry.

Join Today!


The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds,” has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

Read More

Upcoming Events

View Calendar


Avian Flu Announcement June 1, 2022

By info@wbfi | June 3, 2022

Avian Flu cases have dropped significantly in both wild and domestic birds. Cases are spread across multiple states, with only 6 events in May for wild birds in the US (~500 individuals of mostly Snow Goose). The last end date for an AIV event was two weeks ago. Canada has had more positive events, but…

Avian Flu Update 5-12 

By info@wbfi | May 19, 2022

Avian Flu Update May 19, 2022 What is the current status of HPAI H5 avian influenza spread in North America? As of May 12th, avian influenza has spread from the Atlantic Coast to the Pacific Coast. However, cases on the Atlantic Coast have decreased dramatically as the continent moves further into spring. In the United…

Avian Flu Update 4-29

By | April 29, 2022

Avian Flu Update April 29, 2022 WBFI MEMBERS & NETWORK: Thank you to those that asked important questions during our members’ webinar last week. If you are a member, you can access the recording through the membership portal to get a recent update from partnered naturalist, Zach Hutchinson. We have heard from many experts that…

Avian Flu Announcement 4-15-22

By | April 15, 2022

Avian Flu Announcement April 15, 2022 WBFI members: The Wild Bird Feeding Institute is working with leading experts to keep our members informed about issues that may affect the hobby of bird feeding. The health and safety of wildlife are our primary concerns, and we have been closely monitoring the Highly pathogenic avian influenza (HPAI)…

WBFI Launches New Ambassador Program

By | April 9, 2022

WBFI’s Ambassador Program will help connect bird feeding businesses directly with new and experienced hobbyists during spring migration!

By info@wbfi | February 18, 2022

February, 2022 Bird Flu Update By Jenna McCullough, WBFI Partnered Researcher February 18, 2022   Recently, there are reports of an outbreak of a Highly Pathogenic Avian Influenza virus [HPAI A(H5N1)] in commercial poultry and backyard flocks following its identification in wild birds earlier this year. The threat to the general public is considered to…