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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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WBFI Annual Meeting- Registation is Open!

WBFI_2023 Annual Meeting_RegisterToday_SocialGraphic

WHO: WBFI Members & Nonmembers
WHEN: November 7-9, 2023
WHERE: Paradise Point Resort in San Diego, CA

This is a perfect opportunity to connect with future customers and like-minded individuals to elevate your position in a growing industry.

Paradise Point is tucked away on gentle Mission Bay in the heart of San Diego and features comfortable bungalow-style guestrooms right on one mile of sandy beach with five swimming pools, beach bonfire pits, a marina, five dining venues, an award-winning spa, and endless recreation options.

Don’t miss this exclusive opportunity!

Transitioning Bird Care from Summer to Fall

By | September 14, 2023

Transitioning Bird Care from Summer to Fall During the warm summer months, birds have access to a wide variety of insects, fruits, and nectar-rich flowers. This abundance of food helps them raise their young and store energy for migration or the coming winter. As fall approaches, food sources dwindle, prompting birds to adjust their diets…

Member Spotlight – Ryan Zantingh

By | August 30, 2023

WBFI Member Spotlight – Ryan Zantingh   Meet Ryan Zantingh, Armstrong Milling’s Supply Chain Manager, a dedicated member of the Wild Bird Feeding Institute, and a WBFI board member.  Armstrong in the early years grew by servicing the farm and pet retail industry, making very custom mixes to service their customers with unique products.  In…

bird drinking water from bird bath

Hot Tips for Cool Birds: Caring for Feathered Friends in the Summer Heat

By | August 21, 2023

Hot Tips for Cool Birds: Caring for Feathered Friends During the Summer Heat Extreme weather events like heat waves emphasize the urgent nature of the climate crisis. Recent heat waves have shattered records worldwide, and summers are predicted to become even more sweltering. Our feathered friends are particularly vulnerable to this hazardous trend and are…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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Upcoming Events

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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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