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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird with the most votes will win, and we’ll crown it as Feeder Bird of the Year!
This game is being played across Facebook, Instagram, and LinkedIn! Make sure to follow us on all these platforms to catch every round and vote for your favorite bird.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
University of Georgia Bird Feeding Study
University of Georgia Bird Feeding Study – Responses Requested! Do you feed wild birds with a bird feeder? Scientists at the University of Georgia are conducting a research study to learn more about people’s bird feeding behaviors and how they help protect wild bird health. We invite you to take a short 10-15 minute survey.…
WBFI 2025 Feeder Bird Of The Year: Pileated Woodpecker
2025 Feeder Bird of the Year: Pileated Woodpecker The 2025 Feathered Feud Showdown determined the most popular backyard bird of the year through comment votes via Facebook, Instagram, and LinkedIn! The bird with the most votes that is now crowned the 2025 Feeder Bird of the Year is the Pileated Woodpecker! The Pileated Woodpecker is…
Birds Have No Borders: How Tariffs Impact Our Industry
WBFI is actively monitoring the implications of tariffs and a looming international trade war. Members and consumers should be prepared to see increased costs for ingredients essential to bird food products and feeder/accessory products in light of recent tariff announcements. This will create a unique set of challenges for industry businesses and bird enthusiasts alike.…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
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Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â