FEED THE BIRDS.
​REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds”, has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
Our goal with this initiative is to spark consumer interest in the industry and direct them to resources to #FeedtheBirds. This new resource page features information about where to purchase bird feeding products and educate themselves on the benefits of bird feeding. 

This campaign will take place from 02/14/20 to 05/13/20.

RESOURCES

Gain more insight

Learn more about the feeding birds and access research conducted by WBFI. 
Since 1984, WBFI has continually worked to meet the needs of the our membership and the industry.
​Our membership is company-based and includes all aspects of the industry:
  • Packagers of wild bird feed
  • Manufacturers of wild bird feeders
  • Processors of the wild bird feed ingredients
  • Manufacturers of suet, seed cakes & bells, and nectar
  • Distributors of wild bird feed and feeders
  • Retailers working directly with consumers 
  • Support companies including packaging manufacturers and transportation companies

Increase Awareness. Grow the category. Drive the industry.

Together we can feed the birds and expand the industry

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ADDRESS: 22640 Hazel Lane
                  Rapid City, SD, 57702
​    PHONE: 1 (888) 839-1237
     EMAIL: kbennett@wbfi.org
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