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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more!


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The Wild Bird Feeding Institute has been diligently monitoring the outbreak of the Highly Pathogenic Avian Influenza virus [HPAI A(H5N1)] outbreak in the United States and Canada.

Regardless of this outbreak, WBFI would like to remind you that spring migration means a wider variety of birds will be stopping by your feeder, which means it is time to clean your feeders, visit our #FeedSmart page for information and resources!

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: The Wild Bird Feeding Institute is an association dedicated to the progressive expansion of the backyard wild bird and backyard wildlife feeding industry.

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The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds,” has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

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Upcoming Events

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Avian Flu Update 4-29

By | April 29, 2022

Avian Flu Update April 29, 2022 WBFI MEMBERS & NETWORK: Thank you to those that asked important questions during our members’ webinar last week. If you are a member, you can access the recording through the membership portal to get a recent update from partnered naturalist, Zach Hutchinson. We have heard from many experts that…

Avian Flu Announcement 4-15-22

By | April 15, 2022

Avian Flu Announcement April 15, 2022 WBFI members: The Wild Bird Feeding Institute is working with leading experts to keep our members informed about issues that may affect the hobby of bird feeding. The health and safety of wildlife are our primary concerns, and we have been closely monitoring the Highly pathogenic avian influenza (HPAI)…

WBFI Launches New Ambassador Program

By | April 9, 2022

WBFI’s Ambassador Program will help connect bird feeding businesses directly with new and experienced hobbyists during spring migration!

By info@wbfi | February 18, 2022

February, 2022 Bird Flu Update By Jenna McCullough, WBFI Partnered Researcher February 18, 2022   Recently, there are reports of an outbreak of a Highly Pathogenic Avian Influenza virus [HPAI A(H5N1)] in commercial poultry and backyard flocks following its identification in wild birds earlier this year. The threat to the general public is considered to…

Why Bird Feeding is Important

By Eric Weber | November 30, 2021

Putting up a bird feeder is beautiful way to connect with the earth and see the delicacy of nature from the comfort of your home, but did you know the many other benefits as well? By simply putting up a feeder by your home, you can help with local sustainability efforts, improve bird health and populations, better your mental health, and help support local businesses. ​ Sustainability and Conservation …

The Art of Attracting Birds to Your Yard

By Eric Weber | November 19, 2021

No one becomes a great painter overnight.  Time, research, and care are all necessary for any work of art, and the same goes for attracting birds to your yard, which is why the Wild Bird Feeding Institute (WBFI) is here to help. With these few tips, you will not only be contributing to the wellbeing of our feathered friends but also turning your yard into a masterpiece! ​…