FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds”, has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
Our goal with this initiative is to spark consumer interest in the industry and direct them to resources to #FeedtheBirds. This new resource page features information about where to purchase bird feeding products and educate themselves on the benefits of bird feeding.
This campaign will take place from 02/14/20 to 05/13/20.
Since 1984, WBFI has continually worked to meet the needs of the our membership and the industry.
Our membership is company-based and includes all aspects of the industry: