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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Make Your Yard a Winter Destination with Suet Cakes

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While suet is not essential for birds' survival, it serves as a crucial supplement during harsh winters. In an interview with Tamara Browning at Radiant Life magazine, Emma Bennett, WBFI Executive Director, shares valuable insights on keeping your feathered friends happy during the winter months with the delightful addition of suet cakes. Check out our blog for detailed insights on making your yard a winter haven for birds through the magic of suet cakes. Join us in nurturing the well-being of our feathered companions!

WBFI Member Spotlight – Randall Putz

By | January 17, 2024

WBFI Member Spotlight – Randall Putz WBFI is proud to spotlight Randall Putz, Owner of Chirp Nature Center, a dedicated member of the Wild Bird Feeding Institute, and a member of the WBFI Scientific Industry Response (SIR) committee.  Nature has been an integral part of Randall Putz’s life, stemming from his upbringing in a nature-loving…

NEW WBFI Market Research Report – Key Future Insights Revealed

By | January 10, 2024

NEW WBFI Market Research Report – Key Future Insights Revealed   The Wild Bird Feeding Institute and the charitable WBFI Research Foundation are excited to publish the findings of our new report that shows insights into the growth of the wild bird feeding industry in partnership with Ask Your Target Market (AYTM).   The report shows…

5 Ways to Celebrate National Bird Day

By | January 5, 2024

5 Ways to Celebrate National Bird Day National Bird Day, celebrated each year on January 5th, is the opportune moment to reflect on the wonders of our feathered friends and acknowledge the challenges they face in our rapidly changing world.   From the vibrant cardinals in your backyard to the pigeons gracefully navigating city parks,…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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