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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Are you passionate about wild bird feeding or part of a business that supports this vibrant industry? The Wild Bird Feeding Institute (WBFI) is the only trade association dedicated exclusively to advancing the wild bird feeding hobby and industry.
As a member, you’ll gain access to:
- Member-Only Consumer and Scientific Research: Stay ahead with in-depth insights into market trends and the ecological impact of bird feeding.
- Educational & Marketing Resources: From infographics to social media campaigns, WBFI equips you with tools to grow your brand and engage your audience.
- Industry Networking: Connect with a global community of professionals and enthusiasts who share your passion.
- EXEC Member Perks: Enjoy over 350 exclusive benefits through your complimentary EXEC account.
Whether you're a business, a startup, or an enthusiast, WBFI offers a membership tailored to your role in the ecosystem. Join today and help shape the future of wild bird feeding!
University of Georgia Bird Feeding Study
University of Georgia Bird Feeding Study – Responses Requested! Do you feed wild birds with a bird feeder? Scientists at the University of Georgia are conducting a research study to learn more about people’s bird feeding behaviors and how they help protect wild bird health. We invite you to take a short 10-15 minute survey.…
WBFI 2025 Feeder Bird Of The Year: Pileated Woodpecker
2025 Feeder Bird of the Year: Pileated Woodpecker The 2025 Feathered Feud Showdown determined the most popular backyard bird of the year through comment votes via Facebook, Instagram, and LinkedIn! The bird with the most votes that is now crowned the 2025 Feeder Bird of the Year is the Pileated Woodpecker! The Pileated Woodpecker is…
Birds Have No Borders: How Tariffs Impact Our Industry
WBFI is actively monitoring the implications of tariffs and a looming international trade war. Members and consumers should be prepared to see increased costs for ingredients essential to bird food products and feeder/accessory products in light of recent tariff announcements. This will create a unique set of challenges for industry businesses and bird enthusiasts alike.…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â