TUNE IN SEPTEMBER 30TH 12:00 CT
FOR A FREE WEBINAR:
SEEDS & STANDARDS
The Wild Bird Feeding Institute (WBFI) created the Quality Standards Program (QSP) to guide consumers into selecting the right products so they continue to feed wild birds. Tune in to this webinar to learn about the initiatives that have helped to provide quality assurance for feeding products (such as WBFI's trademark "Nyjer ®"), where you can access the standards, and how to market your company once meeting the gold standard of the industry.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds”, has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
Our goal with this initiative is to spark consumer interest in the industry and direct them to resources to #FeedtheBirds. This new resource page features information about where to purchase bird feeding products and educate themselves on the benefits of bird feeding.
Since 1984, WBFI has continually worked to meet the needs of our membership and the backyard bird feeding industry.
Our membership is company-based and includes all aspects of the industry:
Gain more insight
Learn about backyard birds and access research conducted by WBFI.