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2021 Market Research Update

FEED THE BIRDS. REAP THE BENEFITS.

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The Wild Bird Feeding Institute’s (WBFI) marketing campaign, “Feed the Birds”, has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

Our goal with this initiative is to spark consumer interest in the industry and direct them to resources to #FeedtheBirds. This new resource page features information about where to purchase bird feeding products and educate themselves on the benefits of bird feeding. ​

ABOUT CAMPAIGN

FIND RETAILER

Increase Awareness. Grow the category. Drive the industry.

Together we can feed the birds and expand the industry.

Membership details

Since 1984, WBFI has continually worked to meet the needs of our membership and the backyard bird feeding industry.

​Our membership is company-based and includes all aspects of the industry:

• Distributors of wild bird feed and feeders
• Manufacturers of wild bird feeders/accessories
• Manufacturers of alternative feeders: suet, seed cakes & bells, and nectar
• Packagers of wild bird feed
• Processors of the wild bird feed ingredients
• Retailers working directly with consumers 
• Affiliate companies including packaging manufacturers and transportation companies

ABOUT WBFI

RESOURCES

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Learn about backyard birds and access research conducted by WBFI. 

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