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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Make Your Yard a Winter Destination with Suet Cakes

By | November 15, 2022

Make Your Yard a Winter Destination with Suet Cakes  In a recent interview with Tamara Browning at Radiant Life magazine, our very own Executive Director, Emma Bennett, provided some insight on how to keep your feathered friends happy this winter with suet cakes.     “It is not necessarily required to feed birds suet for their survival,…

State of the Birds 2022

By | November 15, 2022

The State of the Birds 2022 The Cornell Lab of Ornithology’s State of the Birds has been released and reveals widespread losses of birds in all habitats. However, we can reverse this trend with new efforts in conservation that benefit not only birds but also wildlife and people everywhere.   “The trends for our nation’s birds…

No Sign of Bird Products Cooling Down

By | October 13, 2022

No Sign of Bird Products Cooling Down The pandemic forced people everywhere to spend tremendous amounts of time confined to their homes, and with that came a huge surge in backyard hobbies. Birding is one of the top-growing hobbies in the US, according to Pet Business. “Wild Bird feeding is a top 10 hobby and…

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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