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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Members & Nonmembers - You're Invited!

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WHO: WBFI Members, Nonmembers & Board of Directors
WHEN: April 25th, 2023
WHERE: Colorado Springs, Co
WHY: This is a great opportunity to attend the board of directors meeting and network with other WBFI members!


WBFI Members are cordially invited to attend the WBFI board of directors meeting on April 25th.  The board meeting will take place at the Cheyenne Mountain Resort 8 AM - 2 PM.

Members and Nonmembers are invited to tour the WBU CO Springs and join us for happy hour at Dueces Wild Brewery Taproom at 5:00 PM.

Valentine’s Day Flutter Finder

By info@wbfi | February 14, 2023

Valentine’s Day Flutter Finder Birds can have a very difficult time surviving harsh weather conditions. That’s why every February, at the height of the winter, we celebrate National Bird Feeding Month. This Valentine’s day, swipe through the gallery below to find your perfect match at a feeder near you with WBFI & member partner My…

February 17-20, 2023: Backyard Bird Count

By | February 9, 2023

Everything You Need for the Backyard Bird Count – February 17-20, 2023 Are you passionate about birds and birdwatching, or are you just looking for a fun, family-friendly way to get outside during the winter months? Then the Great Backyard Bird Count (GBBC) is for you! The Cornell Lab of Ornithology, Birds Canada, and the…

Celebrating National Bird Feeding Month

By | January 26, 2023

CELEBRATING NATIONAL BIRD FEEDING MONTH: THEN & NOW Birds in North America can have a very difficult time surviving the winter. The days become shorter, and the nights colder and longer. The natural food supply is exhausted or covered by snow, and many insects are dormant or dead. Finding shelter and water is often difficult,…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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