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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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WBFI Annual Meeting- Registation is Open!

WBFI_2023 Annual Meeting_RegisterToday_SocialGraphic

WHO: WBFI Members & Nonmembers
WHEN: November 7-9, 2023
WHERE: Paradise Point Resort in San Diego, CA

This is a perfect opportunity to connect with future customers and like-minded individuals to elevate your position in a growing industry.

Paradise Point is tucked away on gentle Mission Bay in the heart of San Diego and features comfortable bungalow-style guestrooms right on one mile of sandy beach with five swimming pools, beach bonfire pits, a marina, five dining venues, an award-winning spa, and endless recreation options.

Don’t miss this exclusive opportunity!

bird on branch with award ribbon

Introducing WBFI Member Awards: Celebrating Excellence in Birding

By | August 17, 2023

Introducing WBFI Member Awards: Celebrating Excellence in Birding Attention bird lovers! WBFI is thrilled to announce the launch of an exciting initiative – the Inaugural Member Awards Program. This program aims to honor exceptional contributions to the world of wild bird feeding, highlighting remarkable individuals, products, and retailers that help make our avian hobby thrive. …

WBFI Soars High in Top 10 Canadian Bird Blogs List

By | August 1, 2023

WBFI Soars High in Top 10 Canadian Bird Blogs List The birding community in Canada has something to chirp about! WBFI has been recognized as one of the top 25 Canadian Bird Blogs, ranking at number 10 on the list. Compiled by Feedspot, this comprehensive ranking is a result of a rigorous assessment based on…

The Soothing Melody of Birds: Exploring the Mental Health Benefits of Nature’s Song

By | July 11, 2023

The Soothing Melody of Birds: Exploring the Mental Health Benefits of Nature’s Song In today’s fast-paced and technology-driven world, finding solace and tranquility is becoming increasingly challenging. As our lives become more interconnected and demanding, it’s crucial to carve out time for nature and its remarkable healing powers. A recent study featured in The Washington…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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