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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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RECENT UPDATES FROM WBFI

How to Save a Bird

By emily@wbfi.org | October 3, 2022

How to Help a Bird Recover From a Window Collision Nothing is worse than the thud of a bird flying against a window. It is not that the glass is invisible to the bird; it reflects images of trees and other foliage that make your window an inviting place to land. The size of the…

Welcome New Members

By emily@wbfi.org | September 24, 2022

Welcome 2022 WBFI New Members! Click the company name to view their website and learn more about members who have joined since start of 2022. Jinhua Hongwei Industry & Trade Co Ltd Agra Marketing Group The Bird House RBL Group PRADCO Outdoor Brands INSPIRCO PACKAGING Essex Hybrid Seed Co.Ltd Bird Buddy, Inc. BW Flexible Systems…

Threat of Supply Chain Interruption Due to Rail Strike

By ebennett@wbfi.org | September 14, 2022

Threat of Supply Chain Interruption Due to Potential Freight Rail Strike Supply Chain Interruption Threat Due to Freight Rail Strike U.S. Government officials are currently working to avoid freight railroad workers going on strike this Friday, September 16th, due to the failure of rail companies and unions to reach an agreement. About 125,000 workers could…

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

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