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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Make Your Yard a Winter Destination with Suet Cakes

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While suet is not essential for birds' survival, it serves as a crucial supplement during harsh winters. In an interview with Tamara Browning at Radiant Life magazine, Emma Bennett, WBFI Executive Director, shares valuable insights on keeping your feathered friends happy during the winter months with the delightful addition of suet cakes. Check out our blog for detailed insights on making your yard a winter haven for birds through the magic of suet cakes. Join us in nurturing the well-being of our feathered companions!

AOS Announces Transformative Changes to English Bird Names

By | November 27, 2023

AOS Announces Transformative Changes to English Bird Names In a landmark announcement, the American Ornithological Society (AOS) has declared a paradigm shift in the nomenclature of English bird names. The move, driven by a commitment to inclusivity and a desire to engage a broader audience in bird conservation, will involve renaming 70-80 bird species primarily…

The Birding Business Event of the Year

By | November 16, 2023

The Birding Business Event of the Year The 2023 WBFI Annual Meeting in San Diego, CA was an unparalleled success, bringing in over 115 attendees from North America and Asia. Held at the scenic Paradise Point Resort, the event featured three days of insightful discussions and unique experiences.  WBFI kicked off the event with early…

Announcing the 2023 WBFI Member Awards Winners

By | October 26, 2023

Announcing the 2023 WBFI Member Awards Winners The WBFI Inaugural Member Awards Program was designed to recognize and celebrate outstanding contributions to the world of wild bird feeding, with a focus on remarkable companies, exceptional products, and dedicated retailers. After a period of anticipation and evaluation, the time has come to shine the spotlight on…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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