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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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WBFI Annual Meeting

Join us on the white sand beaches of Clearwater Beach, Florida for the 2022 WBFI Annual Meeting, November 1-3 at the Sheraton Sand Key Resort! Enjoy the beautiful outdoor pool and ocean-front accommodations while you connect face-to-face with leading experts and businesses within the wild bird feeding industry.

Book your room in the WBFI block and enjoy the vacation-worthy resort and the convenience of staying onsite where all the action is happening.

Sheraton Sand Key Resort: 1160 Gulf Blvd. Clearwater Beach, FL

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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Upcoming Events

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Please complete this form if you want to create content in exchange for receiving WBFI member products in time for migration season! Content Ambassadors will also be able to access our webinar series, group forum for Q&A on bird feeding, and promotion on WBFI & member social channels!

Please complete the form by August 26, 2022!


Want to donate bird feeding products?

WBFI Members are encouraged to participate by sending a variety of bird seeds, feeders, feeder products, educational materials, and accessories to ambassadors. WBFI will help you coordinate shipping. In exchange for these efforts, you can receive content to share on their page and get feedback from ambassadors on their products!



WBFI Launches New Ambassador Program

By | April 9, 2022

WBFI’s Ambassador Program will help connect bird feeding businesses directly with new and experienced hobbyists during spring migration!

By info@wbfi | February 18, 2022

February, 2022 Bird Flu Update By Jenna McCullough, WBFI Partnered Researcher February 18, 2022   Recently, there are reports of an outbreak of a Highly Pathogenic Avian Influenza virus [HPAI A(H5N1)] in commercial poultry and backyard flocks following its identification in wild birds earlier this year. The threat to the general public is considered to…

Why Bird Feeding is Important

By Eric Weber | November 30, 2021

Putting up a bird feeder is beautiful way to connect with the earth and see the delicacy of nature from the comfort of your home, but did you know the many other benefits as well? By simply putting up a feeder by your home, you can help with local sustainability efforts, improve bird health and populations, better your mental health, and help support local businesses. ​ Sustainability and Conservation …