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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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RECENT UPDATES FROM WBFI

Polarized Light for Improved Bird Feeding

By ebennett@wbfi.org | July 12, 2022

Polarized Light for Better Bird Feeding The Wild Bird Feeding Institute is pleased to announce the results of a groundbreaking new study with Dr. Bruce Robertson at Bard College on bird vision. The WBFI Research Foundation supported a pilot study determining that birds are actively using polarized light to locate food sources, and that polarized…

Avian Flu Announcement June 1, 2022

By info@wbfi | June 3, 2022

Avian Flu cases have dropped significantly in both wild and domestic birds. Cases are spread across multiple states, with only 6 events in May for wild birds in the US (~500 individuals of mostly Snow Goose). The last end date for an AIV event was two weeks ago. Canada has had more positive events, but…

Avian Flu Update 5-12 

By info@wbfi | May 19, 2022

Avian Flu Update May 19, 2022 What is the current status of HPAI H5 avian influenza spread in North America? As of May 12th, avian influenza has spread from the Atlantic Coast to the Pacific Coast. However, cases on the Atlantic Coast have decreased dramatically as the continent moves further into spring. In the United…

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

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