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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Make Your Yard a Winter Destination with Suet Cakes

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While suet is not essential for birds' survival, it serves as a crucial supplement during harsh winters. In an interview with Tamara Browning at Radiant Life magazine, Emma Bennett, WBFI Executive Director, shares valuable insights on keeping your feathered friends happy during the winter months with the delightful addition of suet cakes. Check out our blog for detailed insights on making your yard a winter haven for birds through the magic of suet cakes. Join us in nurturing the well-being of our feathered companions!

WBFI Soars High in Top 10 Canadian Bird Blogs List

By | August 1, 2023

WBFI Soars High in Top 10 Canadian Bird Blogs List The birding community in Canada has something to chirp about! WBFI has been recognized as one of the top 25 Canadian Bird Blogs, ranking at number 10 on the list. Compiled by Feedspot, this comprehensive ranking is a result of a rigorous assessment based on…

The Soothing Melody of Birds: Exploring the Mental Health Benefits of Nature’s Song

By | July 11, 2023

The Soothing Melody of Birds: Exploring the Mental Health Benefits of Nature’s Song In today’s fast-paced and technology-driven world, finding solace and tranquility is becoming increasingly challenging. As our lives become more interconnected and demanding, it’s crucial to carve out time for nature and its remarkable healing powers. A recent study featured in The Washington…

Member Spotlight – Karen Burns

By | June 27, 2023

WBFI Member Spotlight – Karen Burns   Karen Burns, Vice President of Operations at Cosmed Group and Board Member of WBFI, has been with WBFI since the 1980s when annual meetings were held in Kansas City, MO. At the time, meetings were held in conjunction with the Western Seedsmen, and Karen was one of the…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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