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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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WBFI Monthly Newsletter: April 2021

By Eric Weber | April 29, 2021

#FEEDSMART WBFI WEBINAR THIS WEDNESDAY! Join us for an upcoming webinar with WBFI researcher, Jenna McCullough, tomorrow at 11:00 AM Central. MEMBER SPREADING THEIR WINGS Congratulations to WBFI’s new start-up retailer member, Wren and Sparrow, on opening their doors in Fredericksburg, VA! WBFI offers membership opportunities for start-up companies at a discounted rate for their…

Preventing Salmonella at Bird Feeders

By Eric Weber | March 12, 2021

By: Jenna McCullough, WBFI Research Consultant California (1), Oregon (2), Washington (3), and British Columbia (4), Canada are reporting cases of a zoonotic disease, salmonellosis, impacting common feeder birds. These cases are mostly concentrated in Pine Siskins (Spinus pinus) and other finches. Salmonellosis is a disease caused by the bacterium Salmonella enterica, which naturally occurs in the digestive…

Turtle Mountain Seed Co. Ltd. announces acquisition of Baden Feed & Supply Ltd.

By Eric Weber | March 10, 2021

As more and more people appreciate and enjoy the beauty of wild birds and realize the therapeutic relaxation birding and bird watching offers, the demand for increased quality wild bird feed grows. To meet the growing demand, Turtle Mountain Seed Co. management has determined it is in the company’s best interest to increase their product offerings…

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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