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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
WBFI Annual Meeting- Registation is Open!
WHO: WBFI Members & Nonmembers
WHEN: November 7-9, 2023
WHERE: Paradise Point Resort in San Diego, CA
This is a perfect opportunity to connect with future customers and like-minded individuals to elevate your position in a growing industry.
Paradise Point is tucked away on gentle Mission Bay in the heart of San Diego and features comfortable bungalow-style guestrooms right on one mile of sandy beach with five swimming pools, beach bonfire pits, a marina, five dining venues, an award-winning spa, and endless recreation options.
Don’t miss this exclusive opportunity!
Nyjer® Trademark Update
WBFI Community, The Board of Directors voted at their Fall Meeting that the use and packaging of the term “Nyjer®” will have a policy update to better protect the WBFI-owned trademark.  The Nyjer® trademark has helped the wild bird feeding industry eliminate product confusion around the term “thistle seed”, prevent offensive mispronunciation of the common…
A Letter From the Research Foundation President
Hello WBFI Community, I am excited to announce that I have taken on the role of the WBFI Research Foundation President. Some of my earliest/fondest memories include feeding the backyard birds and I have been lucky enough to work in this industry for the last decade. Taking the approach of “never working a day in…
Q4 PIC REPORT
Q4 PIC REPORT The Fourth Quarter Pulse of the Industry Report is ready to view in the member info hub. We compiled the results from the member survey to help create a more accurate picture of what is going on in the wild bird feeding industry. One of the biggest challenges to our businesses is…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â