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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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Allow us to reintroduce... PROJECT WILDBIRD®!

Screenshot 2024-02-21 at 6.03.54 PM

We are thrilled to unveil our latest endeavor: PROJECT WILDBIRD®! This new website is a resurgence of WBFI's long-held initiative to educate consumers on the benefits and best practices for bird feeding.

The WBFI is committed to elevating bird feeding journeys to new heights. PROJECT WILDBIRD is the culmination of years of dedicated research by the WBFI Research Foundation, aimed at equipping bird enthusiasts with robust scientific data and insights. By bridging the gap between research findings and consumer needs, we are committed to fostering a deeper understanding and appreciation of the fascinating world of bird feeding.

Valentine’s Day Flutter Finder

By info@wbfi | February 14, 2023

Valentine’s Day Flutter Finder Birds can have a very difficult time surviving harsh weather conditions. That’s why every February, at the height of the winter, we celebrate National Bird Feeding Month. This Valentine’s day, swipe through the gallery below to find your perfect match at a feeder near you with WBFI & member partner My…

February 17-20, 2023: Backyard Bird Count

By emily@wbfi.org | February 9, 2023

Everything You Need for the Backyard Bird Count – February 17-20, 2023 Are you passionate about birds and birdwatching, or are you just looking for a fun, family-friendly way to get outside during the winter months? Then the Great Backyard Bird Count (GBBC) is for you! The Cornell Lab of Ornithology, Birds Canada, and the…

Celebrating National Bird Feeding Month

By emily@wbfi.org | January 26, 2023

CELEBRATING NATIONAL BIRD FEEDING MONTH: THEN & NOW Birds in North America can have a very difficult time surviving the winter. The days become shorter, and the nights colder and longer. The natural food supply is exhausted or covered by snow, and many insects are dormant or dead. Finding shelter and water is often difficult,…

#FEEDSMART

Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.

WBFI MEMBER INFO.

FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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