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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Are you passionate about wild bird feeding or part of a business that supports this vibrant industry? The Wild Bird Feeding Institute (WBFI) is the only trade association dedicated exclusively to advancing the wild bird feeding hobby and industry.
As a member, you’ll gain access to:
- Member-Only Consumer and Scientific Research: Stay ahead with in-depth insights into market trends and the ecological impact of bird feeding.
- Educational & Marketing Resources: From infographics to social media campaigns, WBFI equips you with tools to grow your brand and engage your audience.
- Industry Networking: Connect with a global community of professionals and enthusiasts who share your passion.
- EXEC Member Perks: Enjoy over 350 exclusive benefits through your complimentary EXEC account.
Whether you're a business, a startup, or an enthusiast, WBFI offers a membership tailored to your role in the ecosystem. Join today and help shape the future of wild bird feeding!
Announcing the 2023 WBFI Member Awards Winners
Announcing the 2023 WBFI Member Awards Winners The WBFI Inaugural Member Awards Program was designed to recognize and celebrate outstanding contributions to the world of wild bird feeding, with a focus on remarkable companies, exceptional products, and dedicated retailers. After a period of anticipation and evaluation, the time has come to shine the spotlight on…
Event Recap: Goldcrest Distributing 2023 Wild Bird Expo
Event Recap: Goldcrest Distributing 2023 Wild Bird Expo The Wild Bird Feeding Institute (WBFI) took flight to Mexico, MO for an unforgettable experience at Goldcrest Distributing‘s Wild Bird Expo from October 10-12, 2023. As the event’s tagline promised, “We guarantee you’ll benefit from coming, as we’re dedicated to helping you be more successful!” The event…
2023 Winter Finch Forecast: Understanding Finch Movements and Bird Feeding
2023 Winter Finch Forecast: Understanding Finch Movements and Bird Feeding Every year, the wild bird feeding industry looks forward to the Finch Research Network (FiRN) Winter Finch Forecast to project finch movement, and therefore, where a boost in seed sales and products may take place. The Winter Finch Forecast for 2023-2024 presents a dynamic picture…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â