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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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RECENT UPDATES FROM WBFI

Why Bird Feeding is Important

By Eric Weber | November 30, 2021

Putting up a bird feeder is beautiful way to connect with the earth and see the delicacy of nature from the comfort of your home, but did you know the many other benefits as well? By simply putting up a feeder by your home, you can help with local sustainability efforts, improve bird health and populations, better your mental health, and help support local businesses. ​ Sustainability and Conservation …

The Art of Attracting Birds to Your Yard

By Eric Weber | November 19, 2021

No one becomes a great painter overnight.  Time, research, and care are all necessary for any work of art, and the same goes for attracting birds to your yard, which is why the Wild Bird Feeding Institute (WBFI) is here to help. With these few tips, you will not only be contributing to the wellbeing of our feathered friends but also turning your yard into a masterpiece! ​…

WBFI Monthly Newsletter: April 2021

By Eric Weber | April 29, 2021

#FEEDSMART WBFI WEBINAR THIS WEDNESDAY! Join us for an upcoming webinar with WBFI researcher, Jenna McCullough, tomorrow at 11:00 AM Central. MEMBER SPREADING THEIR WINGS Congratulations to WBFI’s new start-up retailer member, Wren and Sparrow, on opening their doors in Fredericksburg, VA! WBFI offers membership opportunities for start-up companies at a discounted rate for their…

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

GET STARTED HERE WITH FEEDING RESOURCES:

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