Explore industry resources and keep track of the developing response to this crisis.The WBFI Leadership Team is dedicated to working with our industry partners to provide reliable information and develop creative ways to support members as they strive for balance.
At this time, there is no way to predict the full impact this situation will have on the bird feeding industry and the world.Navigate to the COVID-19 Updates page to stay informed in this rapidly changing environment.
Overwhelmed by recent news and panic? Take time to consider your mental health.
Install a bird feeder and surround yourself with the soothing company of birds. These are easy-going, low-maintenance guests who are nothing but appreciative.
Collaborate to stimulate consumer interest and build industry-wide excitement.
As momentum builds for the Feed the Birds campaign, the time has never been better to engage with the WBFI network. Members of the WBFI have the option promote the campaign assets on their own social platforms and, if possible, submit retailer data to the WBFI Retailer Map.
Login to the WBFI Member's Area to review the guidelines and learn more to participation. Contact email@example.com to verify your membership status or request more information.
RECENT NEWS FROM WBFI LEADERSHIP WBFI has made some great strides recently, and the Board of Directors is pleased to continue innovating to re-invigorate WBFI and its mission.We’re launching new initiatives, enhancing member benefits, and tightening up some aspects of operations one piece at a time. WBFI is enjoying the forward momentum that new projects and initiatives brings. We’re seeing an uptick in membership across categories, with new volunteers and leaders becoming more active.
Here are some highlights of current activity, and what you can expect going forward in 2020:
Formation of an advertising task force to establish year-around advertising opportunities with WBFI, details coming soon!
A brand refresh brought WBFI (Industry) back to its original name; Wild Bird Feeding Institute
Refreshed logo, which will be officially announced (2Q20) for member use on packaging and across digital platforms. Until then, no action is required and we appreciate your patience.
We’ve refreshed the web site with improved links, visibility, and up to date graphic assets.
Our social media presence has received a lot of time and attention, and the results are starting to show. Connect with WBFI today!
WBFI’s leadership welcomes your involvement and appreciates each and every member’s continued commitment to growing the category and the industry as a whole. Please be in touch with your ideas and enthusiasm as we evolve and grow!
He was a loving husband, brother, father, and grandfather passed away at the age of 77 on March 6, 2020. He was preceded in death by his parents and is survived by his wife Bette, son George, his two sisters Olivia and Lisa, and his three grandchildren.