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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!
February 17-20, 2023: Backyard Bird Count
Everything You Need for the Backyard Bird Count – February 17-20, 2023 Are you passionate about birds and birdwatching, or are you just looking for a fun, family-friendly way to get outside during the winter months? Then the Great Backyard Bird Count (GBBC) is for you! The Cornell Lab of Ornithology, Birds Canada, and the…
Celebrating National Bird Feeding Month
CELEBRATING NATIONAL BIRD FEEDING MONTH: THEN & NOW Birds in North America can have a very difficult time surviving the winter. The days become shorter, and the nights colder and longer. The natural food supply is exhausted or covered by snow, and many insects are dormant or dead. Finding shelter and water is often difficult,…
Importance of Helping our Flying Friends in WinterÂ
Importance of Helping our Flying Friends in Winter Getting outside and interacting with birds can be very beneficial for the mind, body, and soul. Spending time with birds can improve general well-being and long-term physical and mental health. The benefits of being outside include mitigated symptoms of anxiety and depression, reduced risk of heart disease,…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.