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WBFI: Growing the wild bird feeding hobby

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Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!




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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Discover new benefits with WBFI Membership!

bullock's oriole on suet feeder-large

With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.

By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!

LivingBird Magazine Neonic Response

By growthzone | October 7, 2022

LivingBird Magazine Neonic Response On June 24, 2022 LivingBird magazine published an article that examines neonicotinoids (a type of pesticide) and their impacts on bird populations, specifically grassland birds. Read the article here: Neonic Nation: Is Widespread Pesticide Use Connected to Grassland Bird Declines? Readers of the magazine responded to the article with concerns. One…


By growthzone | October 3, 2022

RECOVERING AMERICA’S WILDLIFE ACT & WILD BIRD FEEDING  WHAT IS RAWA? An estimated one-third of America’s wildlife species are at risk of extinction, according to the National Wildlife Federation. This loss will severely lessen our quality of life and harm economies across the country with its effects on farming and outdoor recreation. The Recovering America’s…

How to Save a Bird

By growthzone | October 3, 2022

How to Help a Bird Recover From a Window Collision Nothing is worse than the thud of a bird flying against a window. It is not that the glass is invisible to the bird; it reflects images of trees and other foliage that make your window an inviting place to land. The size of the…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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