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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Discover new benefits with WBFI Membership!

bullock's oriole on suet feeder-large

With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.

By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!

The Bird Housing Crisis

By growthzone | November 28, 2022

The Bird Housing Crisis How many bird features are too many in your garden? Does such a limit exist? This is the problem that Michelle Slatalla at the Wall Street Journal faced recently. “When does adding one more thing cause the [garden] design to descend into chaos?” We’ve all been out shopping or browsing online…

The Wildest Event of the Year

By growthzone | November 17, 2022

The 2022 WBFI Annual Meeting Chalk up yet another successful event for the Wild Bird Feeding Insitute. This time, they flocked to Clearwater Beach, FL for the 2022 Wild Bird Feeding Institute Annual Meeting. Thanks to some incredible sponsors and a lot of hard work, this was the most-attended event since 2019 and arguably one…

Make Your Yard a Winter Destination with Suet Cakes

By growthzone | November 15, 2022

Make Your Yard a Winter Destination with Suet Cakes  In a recent interview with Tamara Browning at Radiant Life magazine, our very own Executive Director, Emma Bennett, provided some insight on how to keep your feathered friends happy this winter with suet cakes.     “It is not necessarily required to feed birds suet for their survival,…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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