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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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Discover new benefits with WBFI Membership!

bullock's oriole on suet feeder-large

With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.

By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!

Nyjer® Trademark Update

By growthzone | December 30, 2022

WBFI Community, The Board of Directors voted at their Fall Meeting that the use and packaging of the term “Nyjer®” will have a policy update to better protect the WBFI-owned trademark.  The Nyjer® trademark has helped the wild bird feeding industry eliminate product confusion around the term “thistle seed”, prevent offensive mispronunciation of the common…

A Letter From the Research Foundation President

By growthzone | December 27, 2022

Hello WBFI Community, I am excited to announce that I have taken on the role of the WBFI Research Foundation President. Some of my earliest/fondest memories include feeding the backyard birds and I have been lucky enough to work in this industry for the last decade. Taking the approach of “never working a day in…

Q4 PIC REPORT

By growthzone | December 2, 2022

Q4 PIC REPORT The Fourth Quarter Pulse of the Industry Report is ready to view in the member info hub.  We compiled the results from the member survey to help create a more accurate picture of what is going on in the wild bird feeding industry. One of the biggest challenges to our businesses is…

#FEEDSMART

Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.

WBFI MEMBER INFO.

FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

GET STARTED HERE WITH FEEDING RESOURCES:

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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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