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WBFI: Growing the wild bird feeding hobby

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Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!




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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.


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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.


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Discover new benefits with WBFI Membership!

bullock's oriole on suet feeder-large

With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.

By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!

Celebrating National Bird Feeding Month

By growthzone | January 26, 2023

CELEBRATING NATIONAL BIRD FEEDING MONTH: THEN & NOW Birds in North America can have a very difficult time surviving the winter. The days become shorter, and the nights colder and longer. The natural food supply is exhausted or covered by snow, and many insects are dormant or dead. Finding shelter and water is often difficult,…

Importance of Helping our Flying Friends in Winter 

By growthzone | January 17, 2023

Importance of Helping our Flying Friends in Winter  Getting outside and interacting with birds can be very beneficial for the mind, body, and soul. Spending time with birds can improve general well-being and long-term physical and mental health. The benefits of being outside include mitigated symptoms of anxiety and depression, reduced risk of heart disease,…

How Birdwatching Can Improve Your Life

By growthzone | January 4, 2023

How Birdwatching Can Improve Your Life  You might be wondering how birdwatching could possibly be beneficial to your life, or how hiking through a quiet field during the winter might improve your overall well-being. Author and former marriage & family therapist Tammah Watts asked herself this question and came up with the conclusion that birdwatching…


Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.



The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.



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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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