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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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Experience the Benefits of Bird Feeding with Project Wild Bird

The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.

Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.

Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!

Q4 PIC REPORT

By growthzone | December 2, 2022

Q4 PIC REPORT The Fourth Quarter Pulse of the Industry Report is ready to view in the member info hub.  We compiled the results from the member survey to help create a more accurate picture of what is going on in the wild bird feeding industry. One of the biggest challenges to our businesses is…

The Bird Housing Crisis

By growthzone | November 28, 2022

The Bird Housing Crisis How many bird features are too many in your garden? Does such a limit exist? This is the problem that Michelle Slatalla at the Wall Street Journal faced recently. “When does adding one more thing cause the [garden] design to descend into chaos?” We’ve all been out shopping or browsing online…

The Wildest Event of the Year

By growthzone | November 17, 2022

The 2022 WBFI Annual Meeting Chalk up yet another successful event for the Wild Bird Feeding Insitute. This time, they flocked to Clearwater Beach, FL for the 2022 Wild Bird Feeding Institute Annual Meeting. Thanks to some incredible sponsors and a lot of hard work, this was the most-attended event since 2019 and arguably one…

#FEEDSMART

Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.

WBFI MEMBER INFO.

The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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