Find a
Retailer
Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
![white-breasted nuthatch Courtney Celley USFWS[88]](https://growthzonecmsprodeastus.azureedge.net/sites/1750/2024/12/white-breasted-nuthatch-Courtney-Celley-USFWS88.jpg "white-breasted nuthatch Courtney Celley USFWS[88]")
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!
Make Your Yard a Winter Destination with Suet Cakes
Make Your Yard a Winter Destination with Suet Cakes In a recent interview with Tamara Browning at Radiant Life magazine, our very own Executive Director, Emma Bennett, provided some insight on how to keep your feathered friends happy this winter with suet cakes. “It is not necessarily required to feed birds suet for their survival,…
State of the Birds 2022
The State of the Birds 2022 The Cornell Lab of Ornithology’s State of the Birds has been released and reveals widespread losses of birds in all habitats. However, we can reverse this trend with new efforts in conservation that benefit not only birds but also wildlife and people everywhere.  “The trends for our nation’s birds…
No Sign of Bird Products Cooling Down
No Sign of Bird Products Cooling Down The pandemic forced people everywhere to spend tremendous amounts of time confined to their homes, and with that came a huge surge in backyard hobbies. Birding is one of the top-growing hobbies in the US, according to Pet Business. “Wild Bird feeding is a top 10 hobby and…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â