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2023 Annual Meeting - San Deigo, CA

November 7-9, 2023

The WBFI is the only association for businesses in the bird feeding industry. This is a perfect opportunity to connect with future customers and like-minded individuals to elevate your position in a growing industry! What the WBFI members said about the 2022 Annual Meeting:

"Great content and wonderful opportunity to network with others in the wild bird feeding industry." - Jim Lesch, Wild Birds Unlimited

"This was my best overall WBFI experience. Great location, great events, great speakers, and great attendance. I don't have anything negative to say!" - Reese Dorrier, Atlantic Grain & Trade

"The WBFI annual meeting has been paramount to forming connections within the wild bird feeding industry. Without these meetings, some connections would not be possible." - Zach Hutchinson, Flocking Around

"I had a wonderful time at my first WBFI meeting! Everything was set up wonderfully...from the schedule, the breakfast, lunch and dinner... to the speakers. It was an overall great experience that I look forward to the next opportunity of attending!" - Kristi McWalter, Northern Bag and Box

Stay onsite at the beautiful Paradise Hotel, the only resort in San Diego with private beach access!

The WBFI 2023 Annual Meeting room block is ready!  You can book online or by calling the Paradise Point reservations department at 855-463-3361 and referencing the "Wild Bird Feeding Institute” room block. Special room rate of $249 with free parking for guests.

NOTE: No other booking agent is authorized to sell rooms outside of this link or phone number provided.

2023 Keynote Speakers

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NOV 8: Unleash Your Inner Da Vinci

Scott Shellstrom has been a creative executive at the world’s top agencies; Y&R, BBDO, DDB, Deutsch, Grey, JWT, FCB Draft in New York, Chicago and LA working with Fortune 500 companies and their brands.

He started his comedy career at Second City in college and has performed on the stages of Caroline’s, The Cellar and The Comic Strip. His work on stage got him national TV gigs, including a travel host on the Travel Channel, major commercials, and events.

His artwork has been featured at the LA County Museum, Armand Hammer, and many established galleries across America. Today, he is CCO at Integrated Advertising Agency in San Diego and unleashing people’s inner da Vinci wherever he goes.



Mike Uyboco excels in coaching for peak performance. As the top graduate in his SEAL training class, he understands the mindset required to achieve physical and mental mastery. Additionally, he spent over four years at the SEAL training center applying his hard-won knowledge to the assessment, selection and training of the next generation of elite warriors. He is passionate about sharing these best practices with individuals and teams from every fabric of society.

Today, he is determined to improve the lives of others by utilizing the tools he developed through his naval career.

November 7

9:00 – 12:00 PM    Board of Directors Meeting

12:30 – 2:00 PM   Quality Standard Meeting – QSP Board & Members

Mission Bay Room | Paradise Point Resort

2:00 – 5:00 PM  Attendee Registration Check-In/Tabletop Booth Set Up

2:30 – 4:30 PM  Off-Site Activity – USS Midway Museum ($25 add-on fee required - check the box when you register)

Mission Bay Patio | Paradise Point Resort

5:30  – 7:30 PM    Welcome Reception - Featuring Nalu the Piano Man Sponsored by Northern Bag and Box Company

November 8

7:00 – 8:00 AM   Birding Tour with Flocking Around - Zach Hutchinson

Mission Bay Room | Paradise Point Resort

8:00 – 9:00 AM   Coffee & Networking, Registration Check-in  Sponsored by Atlantic Grain & Trade

9:00 – 9:15 AM   President Welcome

9:20 – 10:30 AM  Unleash Your Inner Da Vinci – Scott Shelstrom  Sponsored by High Country Mercantile

10:30 – 10:45 AM   Morning Networking Break  Sponsored by R-Way Ag

10:45 – 11:30 AM  PANEL DISCUSSION: The Future of Sustainable Packaging – Amy Cohen, Ahlstrom; Anne Klein, Pet Sustainability Coalition

11:30 – 12:15 PM   The Next BIG Food Thing – Zach Hutchinson

12:15 – 1:30 PM   Lunch & Networking  Sponsored by Red River Commodities

1:30 – 2:15 PM  Commodity Market Outlook and Update – Randall Fortenberry, Washington State University

2:15 – 3:00 PM  PANEL DISCUSSION: Preventing Bird Window Collisions – Stephanie Egger, USGS; Paul Groleau, Feather Friendly

3:00 – 3:15 PM  Afternoon Networking Break

3:15 – 4:00 PM   Using Polarized Light for Better Bird Feeding – Bruce Robertson, Bard College

4:00 –  4:45 PM    National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, Insight into the New 2023 Survey - Kate Bachtell, USFWS

5:15 PM – Buses Depart for Belmont Park

5:30 – 7:30 PM    Off-Site Reception – Belmont Park Sponsored by All Star Trading

November 9

8:00 – 9:00 AM   Coffee & Networking  Sponsored by Inspirco

8:00 – 9:15 AM   Members Meeting

9:15 – 9:30 AM  WBFI Inaugural Membership Awards Ceremony. Recognizing: Wild Birds Unlimited, WBU Co-Springs, and BirdBuddy

9:30 – 10:30 AM KEYNOTE: Creating a Culture of High Performance - Mike Uyboco  Sponsored by Scoular

10:30  – 10:45 AM  Morning Networking Break  Sponsored by Turtle Mountain Seed

10:45  – 11:30 AM   Nyjer® Study Update – Dr. David Horn

11:30  – 12:15 PM   WBFI Market Research Report: Feeding Habits, Practices, Attitudes, and Usage Research – Sarah Brandtner, AYTM

12:15 – 1:30 PM   Lunch & Networking  Sponsored by Essex Topcrop

1:30  – 2:15 PM  PANEL DISCUSSION:  Standards & Regulatory Update – Lorri Chavez, Central Garden & Pet, Regulatory Committee Chair; Jody Locke, Scoular, QSP Board Chair; Austin Therrell, AAFCO

2:15  – 3:00 PM   Keep Looking Up: Your Guide to the Powerful Healing of Birdwatching – Tammah Watts

3:00  – 4:30 PM     Mindful Outdoor Experience – Tammah Watts

5:30 – 7:30 PM    Closing Reception - Featuring DJ Julian Keyz

Sponsored by Cerco Group

2023 WBFI Annual Meeting FAQ:

Everything to know before the 2023 Annual Meeting!

Interested in Sponsoring? 

Our generous sponsors are what make the annual meeting a success!  Want your name on the list?  Check out the sponsorship options below!





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November 5-11 Forecast

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