Wild Bird Feeding Institute
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Join the WBFI


WBFI is the only trade association exclusively for businesses supporting the hobby of wild bird feeding.
START Membership Application

Wild Bird Feeding Institute
MEMBERSHIP & BENEFITS


Overall, the WBFI offers seven membership categories to companies doing business in the wild bird feeding industry. In addition to category, the WBFI considers the geographic reach of your business to determine the appropriate membership level. 

WBFI Membership Applications will be submitted to the WBFI Membership Committee for initial review and final classification. The WBFI Staff will notify applicants about the status of their applications throughout the process.

If you have questions, please contact:
- Kristin Bennett, WBFI Executive Director

WBFI MEMBERSHIP CATEGORIES


ALTERNATIVE FEEDS 
Manufactures suet, seed cakes or bells, nectar products, dried black soldier fly larvae
DISTRIBUTOR​ 
Acts as an agent for other membership categories 
FEEDERS/ACCESSORIES
Manufactures bird feeders or other hard goods
PROCESSOR
Cleans seed and provides to packers
PACKER
Packages wild bird seed for sale to consumers
RETAILER
Sells products of Packers or Feeder/Accessories
ASSOCIATE
Provides products or services to other membership categories
​AFFILIATE MEMBER
Groups or related organizations that promote educational and industry promotion efforts
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GEOGRAPHIC
​LEVELS


LOCAL
Doing business in only one state or province
LOCAL PLUS
Doing business in 2 to 3 states or provinces
REGIONAL
Doing business in 4 to 6 states or provinces
MULTI-REGIONAL
Doing business in 7 to 35 states or provinces
NATIONAL/INTERNATIONAL
Doing business in 36 or more states/provinces or home office is located outside of North America
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VOLUNTARY CONTRIBUTIONS


​RESEARCH FOUNDATION
 WBFI Members may voluntarily contribute 25% of their dues amount to the WBFI Research Foundation (RF). 

These contributions help fund the BIG (Bird Industry Growth) #FeedtheBirds
campaign and future research.
QUALITY STANDARDS PROGRAM
 WBFI Members may elect to enroll and participate in the WBFI Quality Standards Program (QSP).

The annual enrollment fee is $150.

WHY BECOME A MEMBER?

Consumer Market Research for the
​U.S. and Canada


Completed in September 2014, our research offers insights on consumer purchasing of wild bird feed and wild bird feeders like demographics of the purchaser along with outlet, products purchased, dollars spent, projected dollars to be spent in the future, etc. Formats include a PowerPoint presentation for each country or the raw data in Excel for each country. That's 1600 lines of data per country validated by 4 regions per country. 
Point of sale hand swiping credit card at retail store
 "THE CONSUMER RESEARCH DATA IS VERY IMPORTANT IN ESTABLISHING US AS EXPERTS IN OUR INDUSTRY AND GIVING OUR COMPANY THE TOOLS TO BETTER EDUCATE OUR CUSTOMERS ON HOW THE CATEGORY LOOKS AS A WHOLE.
​WE FELT IT CRITICAL TO DRILL DOWN EVEN FURTHER, AND CONDUCT ADDITIONAL RESEARCH WITH THE WBFI RESEARCH FOUNDATION, TO STUDY IN DEPTH THE SEGMENTS OF THE BUSINESS WE FOCUS ON, AND HAVE EVEN MORE DETAILED INFORMATION. WE WILL USE THIS ENHANCED DATA TO HELP OUR CUSTOMERS MAXIMIZE THEIR BIRDING CATEGORY POTENTIAL."

Quality Standards for Wild Bird Feed and Products


Adopted in 2007, the WBFI Quality Standards Program offers a Seal of Industry Standards that you can use on your packaging, website, etc., to ensure your customers a positive feeding experience an in return increase sales.

​You know your product is high quality. Our Seal of Industry Standards is your way to show just how good your product is.
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Exclusive Annual Meeting for Face-to-Face Networking


Join fellow industry leaders at a Member-Exclusive Annual Meeting that brings everyone together for valuable networking and education sessions. Each November, WBFI focuses on the key issues impacting your bottom line.

​From rail issues to consumer market research reports to legislative updates, this is the meeting to attend if you want to know about the issues affecting the wild bird feeding business.

​Plus, you can save money and time. We know people who take care of a year's worth of sales calls at this one event!
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Scientific Research into the Hobby of Wild Bird Feeding


Other organizations may study wild birds, but we are the premier organization studying the practice of wild bird feeding. Our motto is: We are the experts in the business of wild bird feeding. We take this seriously and we invest annually in scientific studies to build our understanding of the role that wild bird feeding plays in the health and safety of our wild birds.
"THE RESULTS OF THIS STUDY ARE VALIDATION THAT FEEDING BIRDS IS BENEFICIAL TO BIRDS THROUGH A NON-BIASED, SCIENTIFIC STUDY."

Legislation and Regulatory Issues


You don't have the time or the resources to keep up with the changing regulatory landscape, so that's where WBFI can be a valuable resource for you. In efforts to stay on top of what's happening, we continue to monitor U.S. and Canadian federal government issues (like FSMA in the U.S.) as well as state legislative issues that may negatively impact your business (like excise taxes). 
After reviewing the comments WBFI filed on the re-proposed rules for animal feed, one WBFI member had this to say: 
"I THOUGHT YOU COVERED THE WBFI MEMBERS VERY WELL. THESE EFFORTS ALLOW YOU TO FEEL CONFIDENT THE WBFI IS LOOKING OUT FOR YOU. WHO ELSE DOES THAT?"
START Membership Application
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ADDRESS: 22640 Hazel Lane
                  Rapid City, SD, 57702

​    PHONE: 1 (888) 839-1237
     EMAIL: info@wbfi.org
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Site Contents ©WBFI 2005 PROJECT WILDBIRD site contents copyright WBFI Research Foundation 2005 - Advanced Automation by Chamber Nation
  • Home
  • About Us
    • WBFI Board of Directors
    • WBFI Committees >
      • Event Planning
      • Marketing
      • Membership
      • Pulse of the Industry
      • Quality Standards
      • Regulatory
      • Research Foundation >
        • RF - Contributors
      • SIR Group
      • Task Force Groups >
        • Task Force: Advertising
        • Task Force: Next BIG Steps
        • Task Force: Nyjer® Quality
    • Our Partners
  • Resources
    • COVID-19 Updates
    • Next BIG Steps Project
    • Quality Standards Program
    • Wild Bird Feed Product Basics
    • Backyard Sanctuary
    • 6-Steps
    • Nyjer®
    • Blog
    • Other
  • Events
    • Upcoming Events
    • Past Events >
      • 2019 Annual Meeting >
        • 2019 Presentations
      • 2018 Annual Meeting >
        • 2018 Presentations
  • Join
  • Member Area
    • Membership Kit
    • Member Directory
    • Member Resources >
      • Annual Meeting
      • Webinars & Online Events
      • BIG Campaign >
        • Find-A-Retailer Widget
      • Market Research
      • Pulse of the Industry Reports
      • Research Manuscripts
      • Downloadable Logos
      • Quality Standards Program >
        • QSP - Participants
        • QSP- Enroll
        • QSP - Feeder Products
        • QSP - Seed Products >
          • Product Labeling
        • QSP - Other
    • WBFI Database
  • Feed The Birds