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WBFI COVID-19 Updates
​
View up-to-date information and keep track of WBFI’s response to this crisis.

As you know, the Coronavirus (COVID-19) has been declared a global pandemic by the World Health Organization. It is a national emergency. States and municipalities are taking action in a variety of ways, but the message is clear. Flatten the curve, let the healthcare system catch up.

The spread of the virus has altered business, travel and everyday life for all of us. A large number of companies in the backyard bird feeding industry are coping with trying to keep their staff safe, while facing the mounting economic pressures. The WBFI leadership team is dedicated to working with our industry partners to provide reliable information and develop creative ways to support members as they strive for balance. 
 
At this time, there is no way to predict the full impact this situation will have on the bird feeding industry and the world. The most important thing that we can do is stay informed in this rapidly changing environment.

General COVID Resources

Centers for Disease Control and Prevention
Canadian Public Health Services
World Health Organization
OSHA Workplace Guidelines for COVID-10
Canadian National Railway Company
Canada - United States Border remains open to rail.
CDC Resources for Businesses and Employers
Plan, prepare, and respond to coronavirus disease 2019.
The Pet Industry Joint Advisory Council - Canada
Latest Update on Pet Stores as Essential Services Across Canada.
U.S. Food & Drug Administration
FDA is working with U.S. Government partners, including CDC, and international partners to address the coronavirus disease 2019 (COVID-19) outbreak.
U.S. Government Response to COVID-19
Learn what the U.S. Federal Government doing in response to COVID-19.
U.S. Guidance on the Essential Critical Infrastructure Workforce
Certain critical infrastructure industries have a special responsibility in these times to continue operations. ​
U.S. Small Business Disaster Loan
SBA disaster loans offer an affordable way for individuals and businesses to recover from declared disasters.

WBFI Next Bird Industry Growth (BIG) Steps Project: 
​
Feed the Birds Campaign 

Learn about the consumer marketing campaign and view other project details.
WBFI Research Foundation
RF Contributors
FEED THE BIRDS
Committee
BIRD INDUSTRY GROWTH (BIG) CAMPAIGN: 
FEED THE BIRDS, REAP THE BENEFITS
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedtheBirds, has officially begun. This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy. 

Our industry is very interconnected. So getting people excited about birds is a victory for everyone. Knowing that, the Big Industry Growth (BIG) committee members and advertising agency Joy Riot, chose to advertise in external outlets, and also provide creative assets to all WBFI members. These efforts will drive consumers to the #FeedtheBirds landing page. There, individuals can find where to purchase bird feeding products and educate themselves on the benefits of bird feeding. 

The photography featured in the campaign assets were provided by the Cornell Lab of Ornithology. Overall, the assets include social media ads, digital banners, and videos. Throughout the campaign, the WBFI social platforms will generate a new social post every four days. In addition to the organic posts, the Joy Riot team has purchased digital advertisement space for the WBFI on the following social media platforms: Facebook, Instagram, and Twitter.

Webcast: Feeding Wild Birds in America

​Looking for some new video to run in your store? How about a video to promote to your customers? Check out this webcast with co-authors Paul Baicich and Margaret Barker done in May 2016 at the Library of Congress. The video is 57 minutes long. Don't have the book yet? Better get it today from Texas A&M University Press.
Screen capture of webcast The Surprising History of Wild Bird Feeding by Paul Baicich and Margaret Barker
Thumbnail of report on update of wild birds and their status

2016 State of North American Birds

​New report issued by a combined effort of the governments of the US, Canada and Mexico presents an update on our wild birds and their status. There are two websites for you to review:
  • ​http://www.stateofthebirds.org/2016/wp-content/uploads/2016/05/SoNAB-ENGLISH-web.pdf
  • ​http://www.stateofthebirds.org/2016/​

The report evaluates the conservation status of all native North American bird species across all major habitats—nine key ecosystems. It is based on the first-ever conservation vulnerability assessment for all 1,154 native bird species that occur in Canada, the continental U.S., and Mexico, and reflects a collaboration between experts from all three countries. The overall conservation status of each species takes into account its population trend, population size, extent of breeding and nonbreeding ranges, and severity of threats to populations. 

Manuscript: Bird-Feeding Impact on Health of Wild Birds

Dr. David Horn, Millikin University, has done extensive research on wild bird feeding. In his most recent study, partially funded by the WBFI Research Foundation, David investigated the impact that bird-feeding has on wild birds from a scientific perspective. This research has now been published in a new manuscript available for you to download at this link.
Picture
Tryptic of Eastern Bluebird, Mourning Dove and Northern Cardinal

10 Most Common Species Visiting Feeders

  • American Goldfinch
  • Black-capped Chickadee
  • Brown-headed Cowbird
  • Common Grackle
  • House Finch
  • House Sparrow
  • Mourning Dove
  • Northern Cardinal
  • Pine Siskin
  • Purple Finch
image showing four different wild bird seed types: black oil sunflower, sunflower chips, nyger and millet

5 Most Attractive Seeds to Birds

  • Black-oil Sunflower
  • Fine and Medium Sunflower Chips
  • Nyjer®
  • White Proso Millet
  • Other seeds such as Red Milo were less attractive to birds.
​​In general, Chickadees, Nuthatches, and larger Finches preferred Black-oil Sunflower, smaller Finches preferred Nyjer® and Sunflower chips, and Sparrows and other ground-feeding species preferred White Proso Millet.
Picture
ADDRESS: 22640 Hazel Lane
                  Rapid City, SD, 57702

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  • Home
  • About Us
    • WBFI Board of Directors
    • WBFI Committees >
      • Event Planning
      • Marketing
      • Membership
      • Pulse of the Industry
      • Quality Standards
      • Regulatory
      • Research Foundation >
        • RF - Contributors
      • SIR Group
      • Task Force Groups >
        • Task Force: Advertising
        • Task Force: Next BIG Steps
        • Task Force: Nyjer® Quality
    • Our Partners
  • Resources
    • Feed Smart Resources
    • COVID-19 Updates
    • Next BIG Steps Project
    • Quality Standards Program
    • Wild Bird Feed Product Basics
    • Backyard Sanctuary
    • 6-Steps
    • Nyjer®
    • Blog
    • Other
  • Events
    • 2021 Annual Meeting
    • Upcoming Events
    • Past Events >
      • 2020 Annual Meeting
      • 2019 Annual Meeting >
        • 2019 Presentations
      • 2018 Annual Meeting >
        • 2018 Presentations
  • Join
  • Member Area
    • Membership Kit
    • Member Directory
    • Member Resources >
      • Annual Meeting
      • Webinars & Online Events
      • BIG Campaign >
        • Find-A-Retailer Widget
      • Market Research
      • Pulse of the Industry Reports
      • Research Manuscripts
      • Downloadable Logos
      • Quality Standards Program >
        • QSP - Participants
        • QSP- Enroll
        • QSP - Feeder Products
        • QSP - Seed Products >
          • Product Labeling
        • QSP - Other
    • WBFI Database
  • Feed The Birds