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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Engage with Bird Feeding Industry Leaders
The Wild Bird Feeding Institute (WBFI) Annual Meeting includes educational sessions, networking opportunities, and activities to interact with leaders across the bird feeding industry. Conversations will touch on utilizing AI in the industry, commodity and market outlook, research updates and more.
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2026 Feeder Bird of the Year Competition
2026 Feeder Bird of the Year Competition Our birds are at it again to see who comes out on top as the 2026 Feeder Bird of the Year! Not only do we have some favorite powerhouse birds in the mix, we are also bringing in the underdogs and birds that need some support and encouragement to overcome changing climates.  …
Armstrong Milling Acquires Essex Topcrop
Armstrong Milling Co Ltd is thrilled to announce the acquisition of Essex Topcrop Sales Limited, a leading Wild Bird Food, Specialty pet food Manufacturer and 3PL provider, based in Essex, Ontario. By bringing these two family-owned, multi-generational companies together, Armstrong continues to expand on its goal of providing its customers and consumers with a “One…
Top 10 Feed Storage Questions Birders Need to Know
1. Why is proper bird seed storage so important? Proper bird seed storage preserves freshness, nutritional value, and ensures birds will eat your seed. Seeds that are exposed to moisture, heat, bugs, or pests can spoil, grow mold, or become contaminated. Fresh seed is more attractive to birds and ensures feeding efforts provide the intended benefit, rather than…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â