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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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Are you passionate about wild bird feeding or part of a business that supports this vibrant industry? The Wild Bird Feeding Institute (WBFI) is the only trade association dedicated exclusively to advancing the wild bird feeding hobby and industry.

As a member, you’ll gain access to:

  • Member-Only Consumer and Scientific Research: Stay ahead with in-depth insights into market trends and the ecological impact of bird feeding.
  • Educational & Marketing Resources: From infographics to social media campaigns, WBFI equips you with tools to grow your brand and engage your audience.
  • Industry Networking: Connect with a global community of professionals and enthusiasts who share your passion.
  • EXEC Member Perks: Enjoy over 350 exclusive benefits through your complimentary EXEC account.

Whether you're a business, a startup, or an enthusiast, WBFI offers a membership tailored to your role in the ecosystem. Join today and help shape the future of wild bird feeding!

Learn more and apply here

Welcome New Members

By growthzone | September 24, 2022

Welcome 2022 WBFI New Members! Click the company name to view their website and learn more about members who have joined since start of 2022. Jinhua Hongwei Industry & Trade Co Ltd Agra Marketing Group The Bird House RBL Group PRADCO Outdoor Brands INSPIRCO PACKAGING Essex Hybrid Seed Co.Ltd Bird Buddy, Inc. BW Flexible Systems…

Threat of Supply Chain Interruption Due to Rail Strike

By growthzone | September 14, 2022

Threat of Supply Chain Interruption Due to Potential Freight Rail Strike Supply Chain Interruption Threat Due to Freight Rail Strike U.S. Government officials are currently working to avoid freight railroad workers going on strike this Friday, September 16th, due to the failure of rail companies and unions to reach an agreement. About 125,000 workers could…

Polarized Light for Improved Bird Feeding

By growthzone | July 12, 2022

Polarized Light for Better Bird Feeding The Wild Bird Feeding Institute is pleased to announce the results of a groundbreaking new study with Dr. Bruce Robertson at Bard College on bird vision. The WBFI Research Foundation supported a pilot study determining that birds are actively using polarized light to locate food sources, and that polarized…

#FEEDSMART

Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.

WBFI MEMBER INFO.

FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

GET STARTED HERE WITH FEEDING RESOURCES:

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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

Join Today!