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WBFI Takes the Stage at the 2026 WBU Expo
WBFI Takes the Stage at the 2026 WBU Expo This June, the Wild Bird Feeding Institute had the opportunity to attend the Wild Birds Unlimited Expo, and what an incredible few days it was! Our Executive Director Emma was joined WBU Chief Naturalist Brian Cunningham on stage to share an update on the work…
Read MoreWhy You Should Keep Feeders Up: A Response to the Anti-Bird Feeding Narrative
Why You Should Keep Feeders Up: A Response to the Anti-Bird Feeding Narrative The science is more nuanced than critics want you to believe — and the birds may thank you for it. Certain headlines thrive on making well-meaning people feel like everything they’re doing is wrong. The latest target? Backyard bird feeders — and…
Read MoreWBFI 2026 Feeder Bird Of The Year: Northern Flicker
2026 Feeder Bird of the Year: Northern Flicker The 2026 Feeder Bird of the Year determined the most popular backyard bird of the year through comment votes via Facebook, Instagram, and LinkedIn! The bird with the most votes that is now crowned the 2026 Feeder Bird of the Year is the Northern Flicker! The Northern…
Read MoreWBFI 2026 Spring Board Meeting Recap
WBFI 2026 Spring Board Meeting Recap Palm Springs, CA | The WBFI Board of Directors gathered in Palm Springs, California for the annual 2026 Spring Board Meeting, focusing on several key initiatives that will shape the future of the organization and the wild bird feeding industry. Planning for the Future The Board reviewed goals and…
Read More2026 Feeder Bird of the Year Competition
2026 Feeder Bird of the Year Competition Our birds are at it again to see who comes out on top as the 2026 Feeder Bird of the Year! Not only do we have some favorite powerhouse birds in the mix, we are also bringing in the underdogs and birds that need some support and encouragement to overcome changing climates.  …
Read MoreArmstrong Milling Acquires Essex Topcrop
Armstrong Milling Acquires Essex Topcrop Armstrong Milling Co Ltd is thrilled to announce the acquisition of Essex Topcrop Sales Limited, a leading Wild Bird Food, Specialty pet food Manufacturer and 3PL provider, based in Essex, Ontario. By bringing these two family-owned, multi-generational companies together, Armstrong continues to expand on its goal of providing its customers…
Read MoreTop 10 Feed Storage Questions Birders Need to Know
Top 10 Feed Storage Questions Birders Need to Know 1. Why is proper bird seed storage so important? Proper bird seed storage preserves freshness, nutritional value, and ensures birds will eat your seed. Seeds that are exposed to moisture, heat, bugs, or pests can spoil, grow mold, or become contaminated. Fresh seed is more attractive to…
Read MoreCelebrating the Newly Elected WBFI Board Members & Research Foundation Trustees
Celebrating the Newly Elected WBFI Board Members & Research Foundation Trustees At the Wild Bird Feeding Institute’s Annual Meeting in San Antonio, Texas, held in November 2025, members and industry partners gathered to celebrate progress, share insights, and chart the future of the backyard wild bird feeding industry. As part of the meeting, WBFI members confirmed…
Read MoreAnnouncing 2025 WBFI Member Awards WinnersÂ
Announcing 2025 WBFI Member Awards Winners The WBFI Member Awards Program was created to recognize and celebrate outstanding contributions to the wild bird feeding community, highlighting remarkable companies, innovative products, and dedicated retailers. Click here to learn more about the 2024 winners. Â This year, we opened up the selection process to our passionate birding…
Read MoreWBFI Ask Your Target Market 2025 Research
WBFI State of Bird Feeding Report 2025 The Wild Bird Feeding Institute and the charitable WBFI Research Foundation are excited to publish the findings of our new report that shows insights into the growth of the wild bird feeding industry in partnership with Ask Your Target Market (AYTM).  The report shows key insights so…
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