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Celebrating National Bird Feeding Month

CELEBRATING NATIONAL BIRD FEEDING MONTH: THEN & NOW Birds in North America can have a very difficult time surviving the winter. The days become shorter, and the nights colder and longer. The natural food supply is exhausted or covered by snow, and many insects are dormant or dead. Finding shelter and water is often difficult,…

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Importance of Helping our Flying Friends in Winter 

Importance of Helping our Flying Friends in Winter  Getting outside and interacting with birds can be very beneficial for the mind, body, and soul. Spending time with birds can improve general well-being and long-term physical and mental health. The benefits of being outside include mitigated symptoms of anxiety and depression, reduced risk of heart disease,…

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How Birdwatching Can Improve Your Life

How Birdwatching Can Improve Your Life  You might be wondering how birdwatching could possibly be beneficial to your life, or how hiking through a quiet field during the winter might improve your overall well-being. Author and former marriage & family therapist Tammah Watts asked herself this question and came up with the conclusion that birdwatching…

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Nyjer® Trademark Update

WBFI Community, The Board of Directors voted at their Fall Meeting that the use and packaging of the term “Nyjer®” will have a policy update to better protect the WBFI-owned trademark.  The Nyjer® trademark has helped the wild bird feeding industry eliminate product confusion around the term “thistle seed”, prevent offensive mispronunciation of the common…

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A Letter From the Research Foundation President

Hello WBFI Community, I am excited to announce that I have taken on the role of the WBFI Research Foundation President. Some of my earliest/fondest memories include feeding the backyard birds and I have been lucky enough to work in this industry for the last decade. Taking the approach of “never working a day in…

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Q4 PIC REPORT

Q4 PIC REPORT The Fourth Quarter Pulse of the Industry Report is ready to view in the member info hub.  We compiled the results from the member survey to help create a more accurate picture of what is going on in the wild bird feeding industry. One of the biggest challenges to our businesses is…

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The Bird Housing Crisis

The Bird Housing Crisis How many bird features are too many in your garden? Does such a limit exist? This is the problem that Michelle Slatalla at the Wall Street Journal faced recently. “When does adding one more thing cause the [garden] design to descend into chaos?” We’ve all been out shopping or browsing online…

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The Wildest Event of the Year

The 2022 WBFI Annual Meeting Chalk up yet another successful event for the Wild Bird Feeding Insitute. This time, they flocked to Clearwater Beach, FL for the 2022 Wild Bird Feeding Institute Annual Meeting. Thanks to some incredible sponsors and a lot of hard work, this was the most-attended event since 2019 and arguably one…

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Make Your Yard a Winter Destination with Suet Cakes

Make Your Yard a Winter Destination with Suet Cakes  In a recent interview with Tamara Browning at Radiant Life magazine, our very own Executive Director, Emma Bennett, provided some insight on how to keep your feathered friends happy this winter with suet cakes.     “It is not necessarily required to feed birds suet for their survival,…

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State of the Birds 2022

The State of the Birds 2022 The Cornell Lab of Ornithology’s State of the Birds has been released and reveals widespread losses of birds in all habitats. However, we can reverse this trend with new efforts in conservation that benefit not only birds but also wildlife and people everywhere.   “The trends for our nation’s birds…

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