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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
![white-breasted nuthatch Courtney Celley USFWS[88]](https://growthzonecmsprodeastus.azureedge.net/sites/1750/2024/12/white-breasted-nuthatch-Courtney-Celley-USFWS88.jpg "white-breasted nuthatch Courtney Celley USFWS[88]")
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!
Join the Audubon Christmas Bird Count!
Join the Audubon Christmas Bird Count! As winter blankets the landscape, the WBFI invites you to embark on an exciting journey into the world of avian conservation. It’s that time of the year again – the Audubon Christmas Bird Count – a cherished tradition that unites tens of thousands of volunteers across the Americas in…
AOS Announces Transformative Changes to English Bird Names
AOS Announces Transformative Changes to English Bird Names In a landmark announcement, the American Ornithological Society (AOS) has declared a paradigm shift in the nomenclature of English bird names. The move, driven by a commitment to inclusivity and a desire to engage a broader audience in bird conservation, will involve renaming 70-80 bird species primarily…
The Birding Business Event of the Year
The Birding Business Event of the Year The 2023 WBFI Annual Meeting in San Diego, CA was an unparalleled success, bringing in over 115 attendees from North America and Asia. Held at the scenic Paradise Point Resort, the event featured three days of insightful discussions and unique experiences. WBFI kicked off the event with early…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â