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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Give the gift of joy, peace, and connection with nature this holiday season!
Whether you’re shopping for seasoned birders or newcomers eager to dive in, our Holiday Gift Guide highlights the finest wild-bird-feeding products, accessories, and tips and tricks to create a backyard sanctuary for feathered friends. WBFI will be actively campaigning for bird feeding as the gift that gives year-round this season!
Interested in having your product or company featured?
If you offer feeders, seed, accessories or other nature-related gifts, this is your chance to reach an avid audience of bird fans. The guide offers excellent visibility—and the opportunity to drive holiday-season sales. Sponsor today!
2023 Winter Finch Forecast: Understanding Finch Movements and Bird Feeding
2023 Winter Finch Forecast: Understanding Finch Movements and Bird Feeding Every year, the wild bird feeding industry looks forward to the Finch Research Network (FiRN) Winter Finch Forecast to project finch movement, and therefore, where a boost in seed sales and products may take place. The Winter Finch Forecast for 2023-2024 presents a dynamic picture…
Transitioning Bird Care from Summer to Fall
Transitioning Bird Care from Summer to Fall During the warm summer months, birds have access to a wide variety of insects, fruits, and nectar-rich flowers. This abundance of food helps them raise their young and store energy for migration or the coming winter. As fall approaches, food sources dwindle, prompting birds to adjust their diets…
Member Spotlight – Ryan Zantingh
WBFI Member Spotlight – Ryan Zantingh Meet Ryan Zantingh, Armstrong Milling’s Supply Chain Manager, a dedicated member of the Wild Bird Feeding Institute, and a WBFI board member. Armstrong in the early years grew by servicing the farm and pet retail industry, making very custom mixes to service their customers with unique products. In…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
PROJECT WILD BIRD
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood—offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
EXPLORE BIRD FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.