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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Are you passionate about wild bird feeding or part of a business that supports this vibrant industry? The Wild Bird Feeding Institute (WBFI) is the only trade association dedicated exclusively to advancing the wild bird feeding hobby and industry.
As a member, you’ll gain access to:
- Member-Only Consumer and Scientific Research: Stay ahead with in-depth insights into market trends and the ecological impact of bird feeding.
- Educational & Marketing Resources: From infographics to social media campaigns, WBFI equips you with tools to grow your brand and engage your audience.
- Industry Networking: Connect with a global community of professionals and enthusiasts who share your passion.
- EXEC Member Perks: Enjoy over 350 exclusive benefits through your complimentary EXEC account.
Whether you're a business, a startup, or an enthusiast, WBFI offers a membership tailored to your role in the ecosystem. Join today and help shape the future of wild bird feeding!
Celebrating National Bird Feeding Month
CELEBRATING NATIONAL BIRD FEEDING MONTH: THEN & NOW Birds in North America can have a very difficult time surviving the winter. The days become shorter, and the nights colder and longer. The natural food supply is exhausted or covered by snow, and many insects are dormant or dead. Finding shelter and water is often difficult,…
Importance of Helping our Flying Friends in WinterÂ
Importance of Helping our Flying Friends in Winter Getting outside and interacting with birds can be very beneficial for the mind, body, and soul. Spending time with birds can improve general well-being and long-term physical and mental health. The benefits of being outside include mitigated symptoms of anxiety and depression, reduced risk of heart disease,…
How Birdwatching Can Improve Your Life
How Birdwatching Can Improve Your Life You might be wondering how birdwatching could possibly be beneficial to your life, or how hiking through a quiet field during the winter might improve your overall well-being. Author and former marriage & family therapist Tammah Watts asked herself this question and came up with the conclusion that birdwatching…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â