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All About Wild Bird Food: Milo Seed

All About Wild Bird Food: Milo Seed Milo seed is a common ingredient in bird seed and mixes, and eaten by a variety of bird species, especially birds that prefer ground feeding.  Here’s everything you need to know about Milo and which birds it will attract to your feeder.  What is Milo? Milo, also known…

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2024 Avian Flu Update

2024 Avian Flu Update In recent headlines, the threat of avian flu casts a shadow over U.S. dairy farms. Naturally, this has raised concerns about the safety of products originating from affected animals. However, health officials emphasize that the risk to public health remains low, assuring the stability and safety of the U.S. food supply. …

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World Migratory Bird Day 2024

World Migratory Bird Day 2024 Welcome to World Migratory Bird Day 2024! This year’s theme is “Protect Insects, Protect Birds.” Why Are Insects So Important?  Insects are the unsung heroes of the ecosystem. They provide an essential food source for migratory birds, who rely on them to fuel their long journeys. In fact, many bird…

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The Cicada Spectacle: A Feast for Feeder Birds

The Cicada Spectacle: A Feast for Feeder Birds During the arrival of billions of cicadas in a rare double-brood event across the U.S., a hidden spectacle unfolds for bird enthusiasts and nature lovers alike. As these insects emerge from their underground slumber, they not only amaze with their deafening mating rituals but also provide a…

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2024 Feeder Bird of the Year – Northern Cardinal

2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year!  Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern…

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Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 

Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of…

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Join the Movement: Project FeederWatch and Inclusive Birding

Join the Movement: Project FeederWatch and Inclusive Birding At the Wild Bird Feeding Institute, we’re passionate about birding and fostering an inclusive environment for all bird enthusiasts. That’s why we’re thrilled to share information about Project FeederWatch, an initiative by the Cornell Lab of Ornithology and Birds Canada, sponsored by Wild Birds Unlimited, aimed at…

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NEW WBFI Market Research Report – Key Future Insights Revealed

NEW WBFI Market Research Report – Key Future Insights Revealed   The Wild Bird Feeding Institute and the charitable WBFI Research Foundation are excited to publish the findings of our new report that shows insights into the growth of the wild bird feeding industry in partnership with Ask Your Target Market (AYTM).   The report shows…

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5 Ways to Celebrate National Bird Day

5 Ways to Celebrate National Bird Day National Bird Day, celebrated each year on January 5th, is the opportune moment to reflect on the wonders of our feathered friends and acknowledge the challenges they face in our rapidly changing world.   From the vibrant cardinals in your backyard to the pigeons gracefully navigating city parks,…

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Happy New Year – A Letter from the WBFI Research Foundation President

Happy New Year – A Letter from the WBFI Research Foundation President WBFI Community, As we step into the promising days of 2024, I extend my heartfelt gratitude to each of you for entrusting me with the role of President of the WBFI Research Foundation (RF). It has been an incredible journey serving in this…

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