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2024 Feeder Bird of the Year – Northern Cardinal

2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year!  Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern…

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Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 

Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of…

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Join the Movement: Project FeederWatch and Inclusive Birding

Join the Movement: Project FeederWatch and Inclusive Birding At the Wild Bird Feeding Institute, we’re passionate about birding and fostering an inclusive environment for all bird enthusiasts. That’s why we’re thrilled to share information about Project FeederWatch, an initiative by the Cornell Lab of Ornithology and Birds Canada, sponsored by Wild Birds Unlimited, aimed at…

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NEW WBFI Market Research Report – Key Future Insights Revealed

NEW WBFI Market Research Report – Key Future Insights Revealed   The Wild Bird Feeding Institute and the charitable WBFI Research Foundation are excited to publish the findings of our new report that shows insights into the growth of the wild bird feeding industry in partnership with Ask Your Target Market (AYTM).   The report shows…

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5 Ways to Celebrate National Bird Day

5 Ways to Celebrate National Bird Day National Bird Day, celebrated each year on January 5th, is the opportune moment to reflect on the wonders of our feathered friends and acknowledge the challenges they face in our rapidly changing world.   From the vibrant cardinals in your backyard to the pigeons gracefully navigating city parks,…

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Happy New Year – A Letter from the WBFI Research Foundation President

Happy New Year – A Letter from the WBFI Research Foundation President WBFI Community, As we step into the promising days of 2024, I extend my heartfelt gratitude to each of you for entrusting me with the role of President of the WBFI Research Foundation (RF). It has been an incredible journey serving in this…

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The Harmony of Bird Feeding: Benefits for Birds and Humans

The Harmony of Bird Feeding: Benefits for Birds and Humans Ashley Dayer, an associate professor in the Department of Fish and Wildlife Conservation at Virginia Tech, is the lead author of a recent article published in People and Nature. This article emphasizes the benefits of bird feeding not only to birds but also to humans,…

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Join the Audubon Christmas Bird Count!

Join the Audubon Christmas Bird Count! As winter blankets the landscape, the WBFI invites you to embark on an exciting journey into the world of avian conservation. It’s that time of the year again – the Audubon Christmas Bird Count – a cherished tradition that unites tens of thousands of volunteers across the Americas in…

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The Birding Business Event of the Year

The Birding Business Event of the Year The 2023 WBFI Annual Meeting in San Diego, CA was an unparalleled success, bringing in over 115 attendees from North America and Asia. Held at the scenic Paradise Point Resort, the event featured three days of insightful discussions and unique experiences.  WBFI kicked off the event with early…

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Announcing the 2023 WBFI Member Awards Winners

Announcing the 2023 WBFI Member Awards Winners The WBFI Inaugural Member Awards Program was designed to recognize and celebrate outstanding contributions to the world of wild bird feeding, with a focus on remarkable companies, exceptional products, and dedicated retailers. After a period of anticipation and evaluation, the time has come to shine the spotlight on…

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