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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
![white-breasted nuthatch Courtney Celley USFWS[88]](https://growthzonecmsprodeastus.azureedge.net/sites/1750/2024/12/white-breasted-nuthatch-Courtney-Celley-USFWS88.jpg "white-breasted nuthatch Courtney Celley USFWS[88]")
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!
Birds Have No Borders: How Tariffs Impact Our Industry
WBFI is actively monitoring the implications of tariffs and a looming international trade war. Members and consumers should be prepared to see increased costs for ingredients essential to bird food products and feeder/accessory products in light of recent tariff announcements. This will create a unique set of challenges for industry businesses and bird enthusiasts alike.…
Exciting Updates to WBFI Quality Standards Program: A Must for Your Business
The Wild Bird Feeding Industry (WBFI) is evolving, and now’s your chance to be at the forefront of this exciting transformation! We’ve just updated our quality standards to ensure the wild bird feeding experience is better than ever. These changes will make a huge impact on how your business is seen, and now is the…
Introducing Feeder Bird Of The Year’s Feathered Feud Showdown!
Introducing Feeder Bird of the Year’s Feathered Feud Showdown! Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â