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Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
​The Wild Bird Feeding Institute (WBFI) is an association dedicated to the progressive expansion of the backyard wild bird and backyard wildlife feeding industry. WBFI is excited to introduce new sponsorship opportunities available to WBFI Members to showcase their companies and support the industry!
The time has never been better for our members to benefit from and contribute to WBFI’s online presence. Since the launch of the Project WildBird(R) campaign, all platforms have reported significantly increased traffic, and new channels have been created to communicate directly with consumers.
The Cicada Spectacle: A Feast for Feeder Birds
The Cicada Spectacle: A Feast for Feeder Birds During the arrival of billions of cicadas in a rare double-brood event across the U.S., a hidden spectacle unfolds for bird enthusiasts and nature lovers alike. As these insects emerge from their underground slumber, they not only amaze with their deafening mating rituals but also provide a…
2024 Feeder Bird of the Year – Northern Cardinal
2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year! Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern…
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024Â
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
PROJECT WILD BIRD
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood—offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
EXPLORE BIRD FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â