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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!
2024 Avian Flu Update
2024 Avian Flu Update In recent headlines, the threat of avian flu casts a shadow over U.S. dairy farms. Naturally, this has raised concerns about the safety of products originating from affected animals. However, health officials emphasize that the risk to public health remains low, assuring the stability and safety of the U.S. food supply. …
World Migratory Bird Day 2024
World Migratory Bird Day 2024 Welcome to World Migratory Bird Day 2024! This year’s theme is “Protect Insects, Protect Birds.” Why Are Insects So Important? Insects are the unsung heroes of the ecosystem. They provide an essential food source for migratory birds, who rely on them to fuel their long journeys. In fact, many bird…
The Cicada Spectacle: A Feast for Feeder Birds
The Cicada Spectacle: A Feast for Feeder Birds During the arrival of billions of cicadas in a rare double-brood event across the U.S., a hidden spectacle unfolds for bird enthusiasts and nature lovers alike. As these insects emerge from their underground slumber, they not only amaze with their deafening mating rituals but also provide a…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.