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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Are you passionate about wild bird feeding or part of a business that supports this vibrant industry? The Wild Bird Feeding Institute (WBFI) is the only trade association dedicated exclusively to advancing the wild bird feeding hobby and industry.
As a member, you’ll gain access to:
- Member-Only Consumer and Scientific Research: Stay ahead with in-depth insights into market trends and the ecological impact of bird feeding.
- Educational & Marketing Resources: From infographics to social media campaigns, WBFI equips you with tools to grow your brand and engage your audience.
- Industry Networking: Connect with a global community of professionals and enthusiasts who share your passion.
- EXEC Member Perks: Enjoy over 350 exclusive benefits through your complimentary EXEC account.
Whether you're a business, a startup, or an enthusiast, WBFI offers a membership tailored to your role in the ecosystem. Join today and help shape the future of wild bird feeding!
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024Â
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of…
Join the Movement: Project FeederWatch and Inclusive Birding
Join the Movement: Project FeederWatch and Inclusive Birding At the Wild Bird Feeding Institute, we’re passionate about birding and fostering an inclusive environment for all bird enthusiasts. That’s why we’re thrilled to share information about Project FeederWatch, an initiative by the Cornell Lab of Ornithology and Birds Canada, sponsored by Wild Birds Unlimited, aimed at…
2024 Feeder Bird of the Year Competition
2024 Feeder Bird of the Year Competition Attention bird enthusiasts and nature lovers alike! Brace yourselves for the electrifying return of the WBFI Feeder Bird of the Year tournament, where the stakes are high, and the competition is fierce. Each matchup will feature two incredible feeder bird species vying for the prestigious title of the…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â