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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Allow us to reintroduce... PROJECT WILDBIRD®!
We are thrilled to unveil our latest endeavor: PROJECT WILDBIRD®! This new website is a resurgence of WBFI's long-held initiative to educate consumers on the benefits and best practices for bird feeding.
The WBFI is committed to elevating bird feeding journeys to new heights. PROJECT WILDBIRD is the culmination of years of dedicated research by the WBFI Research Foundation, aimed at equipping bird enthusiasts with robust scientific data and insights. By bridging the gap between research findings and consumer needs, we are committed to fostering a deeper understanding and appreciation of the fascinating world of bird feeding.
5 Ways to Celebrate National Bird Day
5 Ways to Celebrate National Bird Day National Bird Day, celebrated each year on January 5th, is the opportune moment to reflect on the wonders of our feathered friends and acknowledge the challenges they face in our rapidly changing world. From the vibrant cardinals in your backyard to the pigeons gracefully navigating city parks,…
Happy New Year – A Letter from the WBFI Research Foundation President
Happy New Year – A Letter from the WBFI Research Foundation President WBFI Community, As we step into the promising days of 2024, I extend my heartfelt gratitude to each of you for entrusting me with the role of President of the WBFI Research Foundation (RF). It has been an incredible journey serving in this…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES: