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US & Canada
Consumer Market Research

Find out what and why people are buying

Exclusive Access to Market Research

WBFI Members have access to the Annual Meeting presentation report for the consumer market research as a benefit of their membership in the WBFI.

The WBFI Research Foundation brought WBFI members fresh research data with information on consumer purchases in the US and Canada. Joy Riot implemented our most recent research data project who we have also worked with for our marketing campaigns.
WBFI provides the files below to our members free of charge.

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See 2021 Market Research data overview below!

2021 Marketing Trends for the Feed Industry
2020 Marketing Trends for the Feed Industry