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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
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Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Allow us to reintroduce... PROJECT WILDBIRD®!
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We are thrilled to unveil our latest endeavor: PROJECT WILDBIRD®! This new website is a resurgence of WBFI's long-held initiative to educate consumers on the benefits and best practices for bird feeding.
The WBFI is committed to elevating bird feeding journeys to new heights. PROJECT WILDBIRD is the culmination of years of dedicated research by the WBFI Research Foundation, aimed at equipping bird enthusiasts with robust scientific data and insights. By bridging the gap between research findings and consumer needs, we are committed to fostering a deeper understanding and appreciation of the fascinating world of bird feeding.
The Cicada Spectacle: A Feast for Feeder Birds
The Cicada Spectacle: A Feast for Feeder Birds During the arrival of billions of cicadas in a rare double-brood event across the U.S., a hidden spectacle unfolds for bird enthusiasts and nature lovers alike. As these insects emerge from their underground slumber, they not only amaze with their deafening mating rituals but also provide a…
2024 Feeder Bird of the Year – Northern Cardinal
2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year! Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern…
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
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